Los Angeles Lakers forward LeBron James looks to make a pass during the first half of an NBA basketball game against the Utah Jazz, Sunday, April 12. | Photo Credit: AP
Los Angeles Lakers forward LeBron James looks to make a pass during the first half of an NBA basketball game against the Utah Jazz, Sunday, April 12. | Photo Credit: AP
The numbers are in, and the NBA says Year 1 of its new television deals were a hit.
The league released numbers for the regular season on Wednesday, showing that 170 million people in the U.S. watched NBA games across the league’s four primary broadcast platforms this year — those being ABC/ ESPN, Amazon Prime Video, NBC/ Peacock, and NBA TV.
Those numbers are the league’s best in 24 years, the NBA said, representing an 86 per cent rise over last season.
Prime Video was part of the league’s television rights package for the first time this season and NBC/ Peacock returned for the first time in a generation. The league signed a new 11-year, USD 76 billion-plus media rights deal in 2024 to show games on those two platforms along with ABC/ ESPN and NBA TV.
Those deals kicked in at the start of this season.
NBA games across ABC/ESPN, Amazon Prime Video, NBC/Peacock and NBA TV had the the highest average viewership in 13 years, up 35 per cent over last season.
A total of 57 telecasts this season reached an average of 2 million viewers, the most since the 2011-12 season.
People watched NBA games for more than 920 million hours, up 25 per cent over last season and the most since 2011-12.
The NBA’s social media channels generated a record 228 billion views this season, according to Videocites. That’s up 13 per cent over last season.
Attendance over the past three seasons in NBA arenas is higher than any three-season span in league history.
Viewership for NBA Cup group play games was up 90 per cent from last season.
The audience for the All-Star Game on NBC, averaging 8.8 million viewers, was the largest for the league’s midseason showcase event since 2011.
Published on Apr 15, 2026
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