The launch of the Center aligns with a $1.4 billion investment in AI announced by the EY organization.

EY GDS today launched the ey.ai Center for Reimagination (CFR), an immersive flagship client experience center designed to help organizations experience how emerging technologies and industry shifts will reshape industries, workforces and business decisions.

The Center, which is spread over 40,000 square feet, is located at EY GDS, Bengaluru. It runs immersive simulations to help organizations solve real-world challenges.

The launch of the Center aligns with a $1.4 billion investment in AI announced by the EY organization. It is designed to connect strategy, sector insight, engineering and execution in one integrated environment.

The Center brings together AI, emerging technologies, sector capabilities and human-centered design to help CXOs envision and act on future business possibilities. Powered by a stack of agentic AI, robotics, digital twins and conversational AI, it allows organizations to simulate scenarios, visualize business outcomes and accelerate execution, bridging the gap between strategy and real-world impact.

Janet Truncale, EY Global Chair and CEO, said, “AI is fundamentally reshaping how organizations think, make decisions and create value. The ey.ai Center for Reimagination is where strategy meets execution; a space where leaders can test ideas responsibly and define a clear path to scale. By piloting AI in controlled environments, we are helping leaders reimagine their organizations with confidence. It’s our belief that the future will be shaped by leaders who can connect innovation and technology with purpose, trust and human judgment. The ey.ai Center brings that vision to life.”

Initial focus

The ey.ai Center for Reimagination spans multiple industries, with an initial focus on Life Sciences, Industrial Products, Consumer Products & Retail, Banking & Capital Markets, and Energy. While sector-led in design, many of the underlying technologies and use cases are inherently cross-industry, making the Center globally relevant for enterprises navigating AI-led disruption.

Ajay Anand, Global Vice Chair, EY Global Delivery Services, said, “AI is no longer a future ambition; it’s a present-day business imperative. Yet, many organizations are still grappling with what transformation truly looks like at scale. The ey.ai Center for Reimagination is designed to bridge that gap, helping leaders move from intent to execution and translate AI ambition into real business impact.”

The Center will also create highly skilled roles that combine AI engineering with experience design and sector transformation. Skills include AI engineering, immersive experience design, digital twins/simulation, human-centered design and sector transformation.

Published on June 11, 2026