The Maharashtra government on Thursday announced the signing of an agreement with Germany’s Jochen Witt Consulting (JWC GmbH), a consulting firm for M.I.C.E. (Meetings, Incentives, Conferences, and Exhibitions), to boost business events in the State.

A Memorandum of Understanding (MoU) was signed between the Maharashtra Convention Bureau (MCB) and JWC GmbH in this regard, the Tourism and Cultural Affairs Department of Maharashtra said in a statement.

The tourism department has formed the MCB to position the State as a premier hub for M.I.C.E. Through MCB, the State aims to actively attract international conventions, exhibitions and business events to Mumbai and other key cities across Maharashtra, the statement said.

“We have always believed that Maharashtra has what it takes, be it the infrastructure, the talent and the ambition. With JWC's guidance, we are now better equipped than ever to translate that potential into tangible outcomes for our economy and our people,” State’s Additional Chief Secretary (Tourism) Sanjay Khandare said.

Through this collaboration, MCB will gain access to JWC’s international expertise and established networks, giving Maharashtra a stronger platform to compete with some of the world’s most mature convention destinations, the statement said.

The Bureau will be steered by a team of seasoned professionals drawn from the exhibitions and consulting space, ensuring its operations are grounded in market realities and aligned with global best practices, it said.

Beyond attracting international events, the MCB will also help in driving job creation, boosting tourism revenues and supporting sustainable growth across the State.

“Maharashtra has all the right ingredients to become a major hub for the international M.I.C.E. industry. Few markets combine such strong economic growth, entrepreneurial dynamism, government support and a rapidly expanding business events ecosystem. We strongly believe in Maharashtra’s long-term potential and are delighted to support MCB on its journey,” JWC GmbH chairman and partner Jochen Witt said.

Published on June 18, 2026