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According to the institution, student teams generated over ₹15 lakh in combined revenue in six weeks through direct-to-consumer businesses.
These ventures were built from scratch, with students responsible for sourcing, selling and operating in real market conditions.
Unlike conventional MBA programmes that begin with case study analysis, the model emphasises early-stage business creation. Students are expected to reach revenue milestones within weeks, with access to structured funding opportunities of up to ₹25 lakh as ventures scale, subject to performance.
The 18-month full-time Post Graduate Programme in Management and Technology integrates business building with technology and artificial intelligence. Early coursework includes a D2C startup challenge, where students launch ventures with an initial capital allocation, followed by a six-month Hustle Program aimed at scaling ventures from minimum viable products to investor-ready businesses.
Students reportedly spend over 150 hours working with tools such as Claude, Replit, Airtable, Zapier, LangChain and Hugging Face, building AI-led products that are later integrated into business decision-making processes.
Students are also involved in multiple live industry projects across sectors like fintech, SaaS and supply chain. As business education evolves, such models reflect a broader shift from analysing businesses to building them within the learning environment.
Published on April 22, 2026
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