Hitwicket (Metasports Interactive)

Gaming firm Metasports Interactive on Monday said it has secured a $20 million (about ₹188 crore) user acquisition funding from London-based growth financing company Metica.

The capital will be used to accelerate the growth of Metasports Interactive’s competitive multi-player cricket game, Hitwicket.

The funds will also support the expansion of marketing and user‑acquisition efforts to aid global growth.

The investment is accompanied by a technology partnership under which Metica will deploy its proprietary platform to enhance Hitwicket’s in-game revenue performance, the company said in a statement.

“With this funding, Metasports Interactive is targeting approximately 8x growth over the next 18 months, driven by intensified marketing in priority international markets, AI-led targeting strategies, and continued investment in product depth,” the company said.

Published on April 27, 2026