An Anjani Tek Tile Studio in Punjagutta, Hyderabad

Anjani Tek Tiles has lined up an expansion programme with an investment of about ₹200 crore to double its production capacity through a combination of greenfield and brownfield projects.

“We are on course to double our production capacity from the current 3.3 million square metres to 6.6 million square metres by the end of next year,” KV Vishnu Raju, Chairman, Anjani Tek Tiles, told businessline.

The company has two manufacturing facilities — a ceramic tiles plant at Gudur in Andhra Pradesh and another unit near Kaikaluru. Its products are marketed across Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Kerala and Odisha. “Our focus is on strengthening our presence in these six States, where we enjoy a significant logistics advantage. We believe there is considerable scope to deepen market penetration in these regions,” Vishnu Raju said.

As part of its next phase of growth, the company plans a greenfield manufacturing facility at Eluru in Andhra Pradesh, where it already owns 55 acres of land. The proposed location also benefits from the availability of natural gas supplied by GAIL, a key input for tile manufacturing.

“We have so far invested ₹200 crore, achieved operational breakeven and are now preparing for the next round of investment of about ₹200 crore to support expansion,” he said.

The company is also evaluating the possibility of launching an initial public offering (IPO) in the medium term in view of Vishnu Raju’s standing in the building materials sector — stemming from his role as promoter of Anjani Cements before its acquisition by Chettinad Cement — could help attract investor interest.

Design-led differentiation

Operating in a highly competitive tiles market, Anjani Tek Tiles is seeking to differentiate itself through faster customer service, stronger dealer engagement and product quality. “Our ability to respond quickly to customer requirements and understand market trends comes from our long experience in the building materials industry. Anjani is also a well-recognised brand in the construction sector. Our tiles are known for superior thickness and durability,” Vishnu Raju said.

The company is also focusing on design innovation by collaborating with experts from the National Institute of Fashion Technology (NIFT).

“We are adopting the fashion forecasting model widely used in the garment industry to tile design. This helps us anticipate consumer preferences and introduce contemporary designs ahead of market trends,” he added.

Published on June 3, 2026