Listen. War, gold, and diamonds: How geopolitics shapes jewellery sales | Trending Commodity Podcast | EP 08

Tradition and aspiration continue to drive gold purchases in India. Shoppers are cautious, but they keep investing as prices rise steadily, says Parag Shah, CEO, KISNA diamonds 

In this episode of Trending Commodity Podcast, host Subramani Ra Mancombu talks to Parag Shah, CEO of KISNA Diamonds, about the changing landscape of India’s diamond jewelry market. 

Shah explains how tier 2 and tier 3 cities are emerging as key growth hubs, and how volatile gold prices and geopolitical tensions influence consumer behavior. He also shares how KISNA Diamonds uses fast manufacturing and supply chain systems to deliver products from store to factory and back within 48 hours, ensuring fresh designs and a better customer experience. 

Tune in to explore how tradition, technology, and new markets are reshaping the industry. 

(Host: Subramani Ra Mancombu, Producer : Prethicshaa Gurumoorthy)

Published on March 31, 2026