The SEBI Investor Survey 2025, covering over 90,000 urban and rural households, explores investor behaviour, non-investor hesitations, and strategies for sustainable participation through better education and grievance systems. It reveals that about 80% of Indian households prioritise capital preservation over high returns. Awareness of securities market products is relatively high, with 63% knowing at least one product, yet only 9.5% have invested. Key barriers to investment include complexity, information gaps, fear of market losses and trust issues. Key findings
Published on October 14, 2025
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