Days after the results of key state elections, the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, has increased prices of fresh pouch milk by ₹2 per litre across India, effective May 14, following a prolonged period of stable pricing.

The revision, which translates into an increase of around 2.5–3.5 percent, comes after nearly a year without any consumer price hike since May 2025. The company said the increase has been necessitated by rising operational and production costs, including higher cattle feed prices, packaging film costs and fuel expenses. Among key revisions for Ahmedabad, Saurashtra and Kutch markets, Amul Gold 500 ml has been increased from ₹34 to ₹35, while the 1 litre Amul T Special pack has been raised from ₹63 to ₹66. In smaller packs, Amul Taaza 500 ml has moved from ₹28 to ₹29, and Amul Buffalo milk 500 ml from ₹37 to ₹39. The 1 litre variant of Taaza has been revised from ₹55 to ₹57.

“Since May 2025, Amul has made no increase in the consumer price of milk. This revision is being done due to an increase in overall cost of operation and production,” GCMMF said, adding that its member unions have also raised farmer procurement prices by ₹30 per kg of fat. The federation said it continues to pass on nearly 80 paise of every rupee paid by consumers to milk producers, and that the price revision is aimed at ensuring remunerative returns to farmers while sustaining milk production.

The company added that the revision remains lower than average food inflation, despite sustained cost pressures across the dairy value chain.

Published on May 13, 2026