Millet Marvels, a millet products startup, Indian Institute of Millets Research (IIMR) and Nutrihub have launched a national campaign ‘One Meal a Day with Millets’ to promote the consumption of nutricereals.

Film actor Akkineni Nagarjuna has lent support to the campaign through a video message. 

The 66-year-old actor, who is a fitness enthusiast himself, appealed to people to make millets part of their daily menu.

“As part of the launch, participants took a pledge to incorporate one millet-based meal into their daily routine, spread awareness about the benefits of millets, and nominate three others to join the movement. This chain-based outreach is expected to accelerate the campaign’s reach across India and, eventually, globally,” Millet Marvels Founder-CEO Bharat Reddy said.

“This initiative marks the beginning of a transformative journey, a people’s movement toward embracing millets as a sustainable and nutritious way of life,” Reddy, a doctor-cum-actor, said.

ICAR-IIMR Director Tara Satyavathi pointed out that the National Institute of Nutrition recommended millets should constitute one-third of the cereals we consume and can be included in any meal of the day.

“Millets truly deserve their reputation as superfoods. With nine diverse varieties, each offering unique nutritional benefits, they play a vital role in maintaining good health. Rich in essential vitamins, minerals, healthy fats, and proteins, millets provide the nourishment our bodies need, naturally and holistically,” she said in a statement here on Monday.

J. Stanley, Director and CEO, IIMR’s Nutrihub, said the campaign would drive a meaningful behavioural shift toward a healthier nation. “The idea of having millets for one meal is simple, actionable, and highly scalable, connecting nutrition, sustainability, and farmers’ livelihoods within a single framework,” he said.

Published on May 4, 2026