Insecticides (India) Ltd (IIL) has launched GRANUVIA, a next-generation, future-ready insecticide in India.

A media statement said that GRANUVIA is recommended for application at 30-35 days after transplanting, a critical stage when paddy crops are most vulnerable to pests. Its simple broadcasting method, compatible with common farming practices (mixing with sand or urea), makes GRANUVIA a distinctive solution. It provides up to 60 days of long-duration control against brown plant hopper and also helps farmers manage stem borer (dead heart for up to two weeks) during this crucial growth stage.

Continuing woes

Pest infestations continue to significantly impact rice productivity across India. Last year, early and prolonged outbreaks of brown plant hopper affected millions of acres across multiple states, forcing farmers to undertake at least two to three rounds of intervention to manage the pest. In severe cases, brown plant hopper can lead to yield losses ranging from 20-60 per cent.

Similarly, stem borer remains a major yield-limiting pest, typically causing 10-30 per cent crop damage. Under severe infestations, losses can be even higher due to the formation of ‘dead hearts’, which severely affects plant health and productivity.

Quoting Rajesh Kumar Aggarwal, Managing Director of IIL, the statement said: “With rising pest pressure and changing climatic conditions, farmers need reliable and easy-to-use solutions. The launch of GRANUVIA introduces next-generation solution designed to deliver consistent, long-term pest control while improving overall crop health and productivity. Addressing persistent challenges from key pests such as brown plant hopper and stem borer, GRANUVIA provides sustained protection across critical growth stages.”

Dushyant Sood, Chief Marketing Officer, IIL, said this product has been developed by Corteva Agriscience, and will be exclusively supplied to IIL under its brand name of GRANUVIA. It is positioned as a future-ready solution for modern rice farming based on the its novel action to control brown plant hopper and stem borer. With its advanced technology, superior value delivery, proven field performance and farmer-friendly application, GRANUVIA is set to strengthen pest management practices and support improved productivity in India’s paddy cultivation, Sood said.

Manoj Singh Bhandari, GM and Crop Manager for Paddy, said advanced granular formulation of GRANUVIA ensures ease of application, reduces overall application costs, and minimises the number of sprays required to manage brown plant hopper through its long-duration control.

Published on May 19, 2026