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Latest Agricultural News, Crop Prices, Farming, Agri Business News | The HinduBusinessLine

Basmati exporters urge govt to suspend ₹83/tonne levy amid delayed payment, shrinking margin India could limit sulphur exports as supplies tighten, sources say China resumes buying broken rice from India Hot, dry conditions may prevail over most of North-West, Central India for another week IMD issues intense heatwave warning for several parts of Maharashtra Kerala fisheries sector hit by fuel shortage & rising kerosene prices ITC makes history with India’s first FSA 3.0 certification for wheat, paddy NSRCEL, Pernod Ricard India Foundation conclude 3rd cohort of Circular Economy Incubation Programme India’s sugar output up 8% at 27.39 mt as of April 15 NAAS suggests govt to consider one-time licensing for imported horticulture hybrids Polavaram project: Construction of ECRF dam to be be completed by March 2028 Climate-hit Kashmir saffron farmers battle rising porcupine menace India targets cocoa self-sufficiency by 2040 with national mission and reforms Avi Polymers launches KrishiBuddy AI platform to transform smart farming in India India gets imported Urea offer at $935, $959 per tonne Indian agriculture sector under threat by below-Normal Monsoon, El Nino, and West Asia war: ICRA Hindustan Zinc’s DAICHI launches products on retail and quick commerce platforms Oppressive heat conditions to spread out over Central and East India from today Global fertilizer supply crunch tightens farm economics India's green fuel plans collide with farmers' water fears Madhya Pradesh CM says basmati rice from the State is exported to 47 nations NAAS calls for developing smart alternate fertilisers to achieve self sufficiency TRI launches agri-voltaic project to help farmers earn double income Temperatures may trend up over North-West, Central India until weekend Global coffee prices rise as fertiliser costs and West Asia tensions threaten supply India’s soyabean imports surge to 3.09 lakh tonnes during Oct-Mar 2025-26 oil year IMD forecast of below-normal Indian monsoon poses risk to agriculture, economy Unnat Krishi Mahotsav concludes, farmers to emerge as energy, fuel & hydrogen providers, says Gadkari ‘UP banned only forced sale of non-subsidised fertilizers to farmers’ How kashmir’s breakthrough is making Gucchi mushroom farming possible
Pernod Ricard India’s water, agri, livelihood initiative ...
By BL Mangaluru Bureau · 2026-06-09 · via Latest Agricultural News, Crop Prices, Farming, Agri Business News | The HinduBusinessLine
SENSEX   73,832.55

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SENSEX   73,832.55

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NIFTY   23,161.60

 -53.35

NIFTY   23,161.60

 -53.35

CRUDEOIL   8,338.00

 -388.00

CRUDEOIL   8,338.00

 -388.00

GOLD   149,205.00

+ 1,188.00

The initiative supports 22,430 farmers, with the adoption of regenerative agricultural practices and efficient irrigation systems leading to a 15-20 per cent increase in crop yields and an 18-22 per cent reduction in input costs

Updated - June 09, 2026 at 11:22 AM.

| Mangaluru, June 9

Pernod Ricard India (PRI) through its foundation has reached over 5 lakh people across 13 states and three Union Territories through community programmes spanning water stewardship, agriculture, and livelihoods, according to the company.

A media statement said that at the core of these efforts is the company’s Water, Agriculture and Livelihoods (WAL) programme. This programme focuses on improving water availability, enabling climate-resilient farming, and enhancing rural incomes in water-stressed regions.

The initiative supports 22,430 farmers, with the adoption of regenerative agricultural practices and efficient irrigation systems leading to a 15-20 per cent increase in crop yields and an 18-22 per cent reduction in input costs, it said.

PRI has replenished more than 3.3 times the water used across its operations through large-scale groundwater recharge initiatives. Since 2019, the company has developed 2,410 groundwater recharge structures, creating a cumulative water recharge potential of over 3,339 million litres, it said. In 2024-25 alone, these interventions generated more than 630 million litres of water potential, benefiting over 20,000 community members across 28 villages in eight states.

The statement said that 98 per cent of energy requirements across the company’s distilleries are met through renewable sources such as biomass, while all production sites and offices operate on 100 per cent renewable electricity under its global RE100 commitment.

Published on June 9, 2026

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