Agrizy, a contract research, development and manufacturing organisation (CRDMO) for global food and beverage (F&B) as well as wellness brands, has announced the launch of its phytochemistry R&D laboratory. This facility is designed to produce high-performance botanical ingredients while improving the value flow across India’s herbal supply chain, from farm to finished product, the company said in a statement.
Strategically positioned to cater to the $650 billion global nutraceutical market, including India, the facility aims to meet the growing demand for scientifically validated and regulatory-compliant botanical ingredients.
India’s herbal farming communities have historically provided raw materials to the global wellness industry. However, value realisation at the source has been limited. This limitation stems from fragmented procurement, price-driven aggregation and inconsistent quality standards, which hinder farmers’ participation in premium markets. This issue becomes even more pressing as global demand for nutraceuticals increasingly emphasises the need for provenance, safety, clinical validation, and transparency in the supply chain, the company said.
Meeting global standards
Although India has a strong advantage in raw materials, its competitiveness in this evolving market relies on scientific validation, standardisation and regulatory compliance. Agrizy’s integrated model addresses these structural challenges by connecting cultivation practices directly to international quality standards.
“This investment enhances our capability to develop scientifically validated herbal ingredients that comply with global standards and deliver consistent performance. By combining traditional botanical knowledge with advanced research, extraction technologies and strong quality systems, we are creating standardised ingredients that meet international expectations. This demonstrates our commitment to establishing credibility and long-term value within the nutraceutical ecosystem,” said S Vijaya Kumar, CEO, Wellness, Agrizy.
The facility is equipped with comprehensive laboratory equipment and instruments designed to extract, isolate and purify phyto-ingredients from various medicinal plants. It focuses on ingredient development, raw material authentication and the standardisation of herbal extracts. A key technical differentiator of the laboratory is its emphasis on phytochemical evaluation and ingredient development.
Each ingredient is subjected to multi-stage fingerprinting and method validation according to United States Pharmacopoeia (USP) standards and international pharmacopeial benchmarks, ensuring that claims of potency and purity are reproducibly documented and defensible, the company said.
Sourcing model
The laboratory develops advanced delivery systems, including phytosomes, nanoformulations and water-soluble botanical formats, designed to improve absorption, stability and functional performance across product categories such as capsules, tablets, functional beverages and nutraceutical foods.
Agrizy collaborates with farmers, Farmer Producer Organisations (FPOs) and Village Level Aggregators (VLAs) across Karnataka, Maharashtra, Tamil Nadu and West Bengal—key regions known for botanicals such as turmeric, coleus, bacopa and ashwagandha. The company’s sourcing model establishes phytochemical and marker-based specifications at the farm level, successfully integrating Ayurvedic pharmacognosy with modern analytical validation.
Published on April 29, 2026