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Latest Agricultural News, Crop Prices, Farming, Agri Business News | The HinduBusinessLine

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HyFarm, Sri BioAesthetics in pact to boost potato ecosyst...
2026-04-13 · via Latest Agricultural News, Crop Prices, Farming, Agri Business News | The HinduBusinessLine

HyFarm, the agribusiness unit of HyFun Foods, has entered into a strategic partnership with Sri BioAesthetics Pvt Ltd.

A media statement said that the memorandum of understanding signed between the two companies will see both HyFarm and Sri BioAesthetics jointly develop and evaluate a preventive, microbiome-driven soil immunity model tailored specifically for India’s potato industry.

This collaboration will address some of the most critical challenges in seed potato production and processing-grade consistency which includes soil-borne diseases, yield variability and high rejection rates in processing lines, it said.

Quoting S Soundararadjane, Chief Executive Officer of HyFarm, the statement said: “ This collaboration with Sri BioAesthetics allows us to address one of the most critical aspects in farming -- soil health, in a far more scientific and preventive manner. By embedding microbiome intelligence into seed production and crop development, we are working towards greater uniformity, lower rejection rates and higher recovery efficiencies at processing level.”

For both HyFarm and Sri BioAesthetics, this coming together is about building consistency at scale, which is critical for the potato processing industry. As a first step in this collaboration, both HyFarm and Sri BioAesthetics will implement the latter’s SoilFirst programme, it said.

S Soundararadjane, Chief Executive Officer of HyFarm, and KRK Reddy, Managing Director, Sri BioAesthetics, sign MoU to develop and evaluate a preventive, microbiome-driven soil immunity model tailored specifically for India’s potato industry.

S Soundararadjane, Chief Executive Officer of HyFarm, and KRK Reddy, Managing Director, Sri BioAesthetics, sign MoU to develop and evaluate a preventive, microbiome-driven soil immunity model tailored specifically for India’s potato industry.

Demo plots to be set up

This programme is a microbiome-based framework that includes soil diagnostics, pathogen mapping, pre-plant soil conditioning (soil vaccination), seed tuber microbial treatment and root-zone biological strengthening, all tailored to the core requirements of processing-grade potato cultivation.

In the initial phase, 25 to 50 acres of demonstration plots will be established across key potato growing regions in the states of Gujarat and Punjab.

The programme will involve a comparative evaluation between conventional practices and the SoilFirst treated plots, with a strong focus on outcomes relevant to seed multiplication efficiency and processing performance.

KRK Reddy, Managing Director of Sri BioAesthetics, said the potato seed and processing ecosystem demands a very high level of consistency, disease control and quality predictability which cannot be achieved through reactive approaches alone.

“Through this partnership with HyFarm, we are bringing the SoilFirst platform into a high-performance agricultural system, where microbiome-led interventions can directly influence both seed health and processing outcomes,” Reddy said.

Published on April 13, 2026