Agrizy, a business-to-business platform in the agri-processing sector, has come up with a Gen AI (artificial intelligence) formulation studio to reduce the cost and timelines for new product development, its co-founder and CEO, Vicky Dodani, said.  

“Once a company comes up with concept ideation, they may not have the required resources or marketing insights of a country in the customer segment. Our Gen AI formulation studio cuts the number of iterations required to launch a new product, and it reduces over 90 per cent of the options that need to be done manually,” he told businessline in an online interaction.

The studio has been developed in-house. For example, if someone wants to launch a lip balm, it can tell the exact ingredients, per-kg cost of composition, regulatory challenges in various geographies and total cost of production. 

The studio has been trained on failure data to provide a “deterministic layer”, said the company’s co-founder. In the second stage, the product has to be taken to the research and development (R&D) lab to know various things, such as its shelf life and whether it can work.

Lab revamp

Towards this end, Agrizy has revamped its lab to work on food and beverages (F&B), snacks, savouries and functional protein bars and other similar products.

"S” these are the three broad categories in which we have revamped the R&D lab. We have onboarded senior and R&D formulation scientists,” said Dodani. 

The company has a healthy mix of customers, both in India and abroad. However, Agrizy focuses more on Europe, where most of its exports head. “Today, we are supplying our products to more than 20 countries. Our major products to Europe are fruits and vegetables,” he said. 

Besides, it ships customised pulses and purees, besides ingredients for the ready-to-eat segments, such as gherkins and baby corn, said the co-founder of the start-up, which has divided its business into F&B and wellness segments.  

Customising products

On the F&B front, Agrizy, founded in September 2021, deals with many spices, plant ingredients and their extracts. For example, it deals in curcumin, derived from turmeric, or ashwagandha plant extract. “We do a lot of research on these products. We have come up with higher bioavailable products, liposomal products from these extracts. These are wellness ingredients. We use the ingredients for formulated products in the nutraceutical and cosmetics segment,” said Dodani. These products are used for nutraceuticals and cosmetic items.  

“On the F&B formulation side, we are actually working with and working in some of these final formulated products like snacks and savouries, ready-to-drink beverages, breakfast cereals. So, we customise and develop these products for the brands. So, it’s on a B2B basis rather than B2C,” he said.

Agrizy, a contract development and manufacturing organisation (CDMO), launches 25-30 products a year utilising the Gen-AI formulation studio, which is used for F&B and wellness segments. Since the company was founded, it has come up with more than 100 products. 

While the company sources auspices in Kerala, Andhra Pradesh, Telangana, Karnataka and the North-East, it procures and processes them in clusters where they are grown. 

Using IoT devices

As Agrizy does not own assets, it helps its micro, small and medium enterprises (MSME) processors to increase capacity. The company procures from farmers and processors. 

“When we have to source the raw material and export it to Europe, the traceability of the product is very important. Some of the customers ask for the maximum residue limit (MRL). We have to ensure that the products meet those specifications. In those cases, we work with farmers, FPOs, and farm gate aggregators,” said Dodani.

In cases where traceability is not required, the products are sourced from manufacturers or processors. To ensure the quality of its products, the company has developed technology-led quality assurance. 

“We are using IoT devices. We use computer vision to ensure that quality assurance is not manual in nature but more technology-led. It is more proactive,” he said, adding that the company is helping its processors to monitor their entire supply chain to ensure quality. 

Matchmaking engine

Agrizy has built a matchmaking engine, which onboards customers and manufacturers on the platform to bridge the demand-supply gap. Processors with credentials are onboarded onto the platform, and when there is demand for, say, tomato puree, from a customer, the matchmaking helps in finding the supplier.

The company tries to ensure that everything is natural, and it has filed a patent for one of its processes, which uses a single solvent instead of multi-solvents top provide consistency for a product. In the ingredient lab, it is trying to increase the bioavailability of the products. 

“There is something called liposomal encapsulation, which is micro-nano encapsulation. The same ingredient, same curcumin, if you make it in a liposomal way, the bioavailability increases almost six times,” said the company’s co-founder.

Looking for synergy

"That's what we are doing with our ingredient lab. We have filed trademarks for 22 products,” said Dodani.

Exports make up 5-10 per cent of Agrizy’s revenue, while it is growing at a 60 per cent CAGR, he claimed. In the future, the company wants to expand its global footprint, with focus on F&B, exports and R&D. 

Agrizy is looking abroad for synergies, where it can get spices or other raw materials from South-East Asia or Africa to complement its product portfolio. “Our expansion is not just exports but also building capabilities in other countries as well,” he said.   

Published on June 8, 2026