The online trading platform mRube, launched by the Rubber Board, has facilitated the trade of over 53,500 tonnes of natural rubber worth ₹875 crore through 3,412 contracts since its rollout in the second half of 2022.

The platform has significantly widened its footprint beyond traditional rubber-growing regions, making strong inroads into remote areas of Northeast India, particularly Tripura. The region alone accounted for 25,331 tonnes of trade valued at ₹432 crore, underscoring growing participation and enabling more inclusive, borderless commerce.

According to Binoi Kurian, Secretary in-charge of the Rubber Board, mRube has streamlined trading by reducing intermediaries, improving price discovery, and minimising disputes through legally binding OTP-based contracts. The platform has also opened up new opportunities for small and medium dealers while promoting awareness of quality standards in rubber trading.

Looking ahead to 2026–27, the platform is set to introduce features that support sustainability compliance across the natural rubber value chain.

mRube is the first dedicated online marketplace for a plantation crop in India, offering a transparent spot trading system that allows buyers and sellers to bid competitively. The top performers for 2025–26 will be recognised at an event scheduled in Guwahati in July 2026.

Designed to complement existing trade systems, the platform aims to enhance transparency and improve market visibility in India’s natural rubber sector.

Published on April 23, 2026