A hologram of TVK chief Vijay makes an appearance at party candidate R. Vinoth’s campaign in Kumbakonam | Photo Credit: Anirudh Parthasarathy 10914@Chennai

The Tamil Nadu Assembly Election has seen many next-gen technologies being utilised for campaigning - from banners and videos of yesteryear leaders brought back to life using generative AI, to the use of enterprise AI tools for collecting and analysing manifesto data.  

The latest among these innovations has been from actor-politician Vijay’s TVK.

At Kumbakonam in Thanjavur district, a hologram of Vijay was seen addressing people and campaigning alongside his party’s candidate for the constituency, R. Vinoth.

KaaMaa Technologies, a Chennai-based tech company, which developed the portable holographic AI communication system, has seen an increase in demand for tech post its debut in Kumbakonam.

Speaking to businessline, Karthick Mari Pitchai, Founder and Managing Director, said that post the deployment by TVK, the company has received multiple inbounds from other parties to develop similar holograms of its leaders that can be used for campaigning activities. 

“We have had the teams of many local leaders reach out to us to make similar portable holograms. We are in discussions and should be deploying more of these systems across the state soon. Beyond campaigns, we are also exploring multiple use cases including public outreach, events, and enterprise communication using this technology,” he said.

Pitchai added that the holographic system is designed with scalability and rapid deployment in mind, unlike incumbent technologies that are often harder to deploy in real-world outdoor environments. 

Beyond hologram tech, the company also builds and customises engineering design software, tailors design tools like Fusion 360 for client-specific use, and undertakes engineering R&D projects. 

Published on April 14, 2026