Augmont, one of India’s leading digital gold platforms, has launched an AI-powered gold purity evaluation machine at its Poonamallee gold loan branch in suburban Chennai, Tamil Nadu. 

Powered by advanced robotic and AI-led assessment technology, the machine enables customers to instantly evaluate the purity of their gold ornaments in a transparent, non-invasive, and hassle-free manner, a statement from the company said.

Gold continues to remain one of the most trusted financial assets for Indian households. However, gold evaluation has traditionally remained a process dependent on manual assessment and customer trust. Through this technology-led initiative, Augmont aims to modernise the gold assessment experience by making it faster, more transparent, and more consumer-friendly.

Easing customer journey

This AI-powered gold purity evaluation machine is designed to simplify the customer journey by combining instant purity evaluation with a seamless gold loan process through our integrated technology platform. Customers can now walk into a branch, evaluate their gold transparently, and if they choose to, proceed with a gold loan within minutes.

Using the facility, customers can assess the purity and approximate value of their gold ornaments within seconds in a complimentary and seamless manner. The AI-enabled robotic evaluation system is integrated directly with Augmont’s gold loan technology platform, allowing eligible customers to proceed with the gold loan process immediately after evaluation. This reduces the turnaround time and enables customers to complete the entire process - from purity testing to gold loan disbursal - within minutes.

In addition to gold loans, the facility enables customers to make more informed decisions regarding recycling or selling their gold based on transparent and technology-driven purity analysis, it said.

Evolving gold ecosystem

With growing focus on sustainability and responsible consumption, gold recycling is becoming an important part of India’s evolving gold ecosystem. Recycling existing gold helps reduce dependence on fresh imports and mining activity while enabling more efficient utilisation of idle household gold stocks. As India continues to encourage greater transparency and formalisation within the gold industry, reliable gold purity assessment becomes critical in helping consumers accurately understand the value of their gold before opting for recycling, selling, or availing gold loans.

Ketan Kothari, Whole Time Director of Augmont, said: “As consumer demand for organised, transparent, and trustworthy gold services continues to grow, we wanted to introduce an innovation that directly enhances customer confidence and decision-making.

“Chennai is an important market for us, and this pilot launch will help us better understand consumer adoption and behaviour. We see this as an important first step towards building a wider network of technology-enabled gold evaluation centres across the region.”

Published on June 1, 2026