ABD Maestro Private Limited, the super-premium spirits arm of Allied Blenders & Distillers (ABD), launched ZOYA Pink Mix Berries Gin in Maharashtra on Thursday, priced at ₹2,500. The company plans a phased rollout across key Indian markets.

The new gin combines a juniper base with strawberry, cranberry, blackberry, and raspberry. It is produced in small batches from premium grain neutral spirits, with botanicals sourced internationally.

The launch extends the existing ZOYA portfolio, which already includes Watermelon Gin and Espresso Coffee Gin. ABD Maestro said the brand has an established presence in key domestic markets and is expanding into travel retail and select international markets.

Bikram Basu, Managing Director of ABD Maestro, said the company sees the ZOYA portfolio expansion as an opportunity to combine artisanal botanicals with a contemporary flavour profile.

ABD Maestro’s portfolio spans whisky, vodka, rum, and gin labels, including Arthaus Blended Malt Scotch Whisky, Woodburns Contemporary Indian Malt Whisky, Rangeela Vodka, and Russian Standard Vodka through a partnership with Roust Corporation. Bollywood actor Ranveer Singh is a co-founder and creative partner at the company.

Shares of Allied Blenders and Distillers Limited (NSE: ABDL) closed at ₹466.55 on Thursday, up 2.06 per cent or ₹9.40 from the previous close of ₹457.15. The stock touched an intraday high of ₹476.80 and a low of ₹451.60, with a traded volume of 6.19 lakh shares worth ₹29 crore. The total market capitalisation stood at ₹13,049.88 crore. Over the past year, the stock has gained 49.18 per cent, though it remains down 22.39 per cent year-to-date. The 52-week high is ₹696.80, recorded on November 4, 2025, and the 52-week low is ₹287.55, recorded on April 15, 2025.

Published on April 9, 2026