Imagicaaworld Entertainment Ltd has rolled out its summer campaign “Summer Ka Asli Mazza” at its Lonavala-based theme destination, targeting families, couples, and Gen Z audiences during the school holiday season.

The campaign’s centrepiece is a two-day Sundowner Party on May 16-17, featuring DJ Akhtar and DJ Turbulence. The company is also offering a range of seasonal attractions including misting zones, indoor air-conditioned rides, women-exclusive wave pool slots, foam parties, and new high-thrill water slides.

Imagicaaworld Managing Director Jai Malpani said the campaign was aimed at creating “genuine joy and connection” across its parks, positioning the destination as a full-day family outing alternative to screen time during summer breaks.

The company’s portfolio spans a Theme Park, Water Park, Snow Park, and Trampoline Park, with over 100 attractions and accommodation through Novotel Imagicaa Khopoli. It also operates WetnJoy, Sai Teerth, and Aqua Imagicaa across other locations.

On the NSE (Symbol: IMAGICAA; ISIN: INE172N01012), shares of Imagicaaworld closed at ₹47.99 on April 23, 2026, up 0.44 per cent on the day, giving the company a total market capitalisation of approximately ₹2,702 crore. The stock is down roughly 30 per cent year-on-year but has gained over 792 per cent in five years. The scrip carries a PE ratio of 169.32, above the sector average.

Published on April 23, 2026