Limelight Lab Grown Diamonds has announced the launch of 25 new stores in the first quarter of the current financial year across key metros and high-growth tier 2 cities. With this, the brand’s total retail footprint will expand to 85-plus stores nationwide.

A media statement said this aggressive scale-up reinforces Limelight’s leadership in the lab grown diamond category and its mission to make sustainable, future-forward luxury accessible to a wider audience. By deepening its presence beyond metros and into emerging markets, the brand is tapping into a powerful shift in consumer behaviour where aspiration meets conscious consumption.

Quoting Pooja Madhavan, Founder and MD of Limelight Lab Grown Diamonds, the statement said: “When we started Limelight, our vision was not just to build a brand, but to create an entirely new category in India. Today, seeing lab grown diamonds being embraced across metros and tier 2 markets alike are incredibly rewarding. Launching 25 stores at the very start of the financial year is a strong signal of this shift. As pioneers, we are not just expanding retail we are shaping consumer mindsets towards smarter, more sustainable luxury. Our journey to 200 stores is not just about scale, but about making this new-age choice accessible to every modern Indian.”

Karamjyot Singh Chawla, Director (Retail Expansion), said: “Our expansion strategy is sharply focused on building depth across high-potential markets, not just breadth. Every new store is a step towards creating a truly national footprint with consistent, premium experiences. Supporting this scale is a strong backbone across merchandising, supply chain and financial discipline ensuring that growth is both agile and sustainable.”

Nirav Bhatt, Co-founder and Director (Inventory and Merchandise), said: “As demand for lab grown diamonds accelerates, our focus is on ensuring agility in inventory and relevance in design. We are building a supply and merchandising engine that is as modern as the category itself.”

Kalpan Dalal, Co-founder and Director (Production and Finance), said: “Scaling to 200 stores requires a strong backbone of efficient production and financial discipline. Our approach ensures that rapid growth is supported by operational excellence and long-term sustainability.”

With a clear roadmap to reach 200 stores by 2027, Limelight Lab Grown Diamonds is poised to further accelerate its growth trajectory and redefine the future of fine jewellery retail in India, the statement added.

Published on April 16, 2026