​Zee Entertainment has sued fashion-to-beauty retailer ‌Nykaa for allegedly using its copyrighted ​songs in Instagram ⁠reels to promote its products, seeking $210,000 in damages, previously unreported court documents show.

In ‌an April 3 lawsuit filed in the Delhi ‌High Court, Zee argued it ‌has ⁠a licensing agreement with ⁠Meta Platforms that allows individuals to use its music in Instagram posts ​for non-commercial use, but ‌said Nykaa had used several of Zee’s copyrighted songs in reels to promote products to ‌millions of followers.

The lawsuit documents ​are not public but were reviewed by Reuters. Nykaa ⁠and Zee both declined to comment on the lawsuit.

Short-video formats ‌have become a key advertising tool for brands on social media platforms like Meta’s Instagram, often featuring popular Hindi songs as background music.

In a ‌brief hearing on Thursday, Nykaa’s ​lawyer told the court that the 12 links flagged by ⁠Zee had been taken down, according ⁠to a court order which has not previously ‌been reported.

The case will next be heard on May 26.

Published on May 5, 2026