Sony Pictures Networks India (SPNI) has acquired the media rights for the 20th Asian Games Aichi-Nagoya 2026, slated to take place in Japan from September 19 to October 4, 2026. The Games will be broadcast live on the Sony Sports Network channels and streamed on Sony LIV.

As part of the agreement, SPNI will showcase the highly anticipated 20th Asian Games, Aichi-Nagoya 2026, across India, as well as the Indian subcontinent, a statement added.

India heads into the Games riding on historic momentum as it had delivered its best-ever performance at the previous edition by securing 107 medals. The Asian Games are one of the largest multi-sport events in the world, bringing together elite competitors featuring 41 sports, including 32 Olympic sports with new additions like Mixed Martial Arts (MMA) and surfing, alongside staples like Cricket, Tennis, Esports, Kabaddi, Sepak Takaw, and Kurash.

Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International, Sony Pictures Networks India (SPNI), said, “The Asian Games represents sporting excellence and is a powerful platform for national pride. As the 20^th Asian Games Aichi-Nagoya 2026 prepares to welcome the best athletes from Asia, we are proud to bring this continental multi-sport event back to Sony Pictures Networks for the third time. India’s historic performance at the last edition, where the nation crossed the 100-medal milestone for the first time, has ignited unprecedented interest in multi-sport events. The stage is set for another unforgettable chapter with the inclusion of cricket along with a formidable Indian contingent ready to chase new milestones. We are committed to delivering immersive coverage that celebrates every medal and inspires millions across the country as our athletes strive for greatness once again.”

One of the key highlights of this edition for Indian audiences will be cricket which have both the Men in Blue and Women in Blue vying to reclaim their honour of being Asia’s best. The inclusion of the sport brings medal hopes in both the men’s and women’s competitions, further strengthening India’s prospects of topping its previous tally.

In a statement, Husain Al-Musallam, Director General, Olympic Council of Asia said, “The Olympic Council of Asia congratulates Sony Pictures Networks India on the signing of the media broadcast rights agreement with the OCA for the Aichi Nagoya Asian Games. This marks the beginning of a new phase in the distribution of the Asian Games across the Indian Sub-Continent.”

Published on April 21, 2026