The natural Himalayan spring water brand AUM Premium has launched The Affirmation Collection, a range of 1 litre bottles, each printed with one of 12 curated affirmations, designed to bring intention into one of the body’s most instinctive daily acts.
Affirmations on the bottles include lines such as “I have everything the universe offers” and “Wealth has already chosen my name.”
As wellness thinking extends deeper into daily life, AUM Premium is positioning hydration itself as a practice, not just a function.
Each bottle becomes a quiet, recurring cue that links the physical act of hydration with conscious thought.
Jagriti Motwani, Founder and CEO, AUM Premium, said water is the one thing everyone reaches for every single day and the company wants that moment to mean something more than just hydration.
“The Affirmation Collection was born from that belief,” he said.
The launch reflects a broader shift in how consumers are approaching everyday routines, not as an unconscious habit, but as a series of small, deliberate choices.
Sourced from high-altitude Himalayan springs and naturally enriched with calcium, magnesium and potassium, AUM Premium was built on the conviction that water should be as clean as the intentions it carries.
Beyond personal use, the Affirmation Collection is also designed as a considered gifting option for moments that call for something more meaningful than the usual.
AUM Premium is available at over 16,000 pin codes in India via e-commerce platforms, including Shopify and its direct-to-consumer website.
Published on May 14, 2026