Indri, the single malt whisky brand owned by Piccadily Agro Industries Limited (PAIL), announced on Wednesday that its bottles will now carry a certification hologram issued by the Indian Malt Whisky Association (IMWA), effective immediately.

The hologram is designed to verify that the whisky meets IMWA's production standards, which require use of 100 per cent malted barley, distillation at a single distillery using copper pot stills, and maturation for a minimum of three years in oak casks not exceeding 700 litres. The certification aims to give consumers, retailers and distributors a visible assurance of authenticity.

Praveen Malviya, CEO of Piccadily Agro Industries Limited, said the move was intended to strengthen the credibility of Indian Single Malt Whisky globally by confirming adherence to internationally accepted production standards.

The IMWA, established in 2024, was set up to define and protect standards for authentic Indian malt whisky production. The certification hologram is the association's primary consumer-facing tool to distinguish compliant producers from others in what has become a crowded and fast-growing category.

The announcement comes as Indian single malts have gained considerable traction in global spirits markets over the past decade, picking up international awards and drawing comparisons with established whisky-producing nations. The certification framework is positioned as a mechanism to protect that reputation as more players enter the segment.

On the stock market, PAIL shares were trading at ₹567.15 on the NSE on Wednesday, nearly flat on the day, against a 52-week high of ₹805.50 recorded in September 2025. The company's total market capitalisation stands at approximately ₹5,590 crore. Piccadily produces brands including Camikara, Cashmir and Whistler alongside Indri.

Published on June 24, 2026