Marking its entry into India’s fast-growing ice cream category, Chennai-based FMCG company CavinKare has forayed into the ice cream segment.
In a market largely dominated by traditional flavours and formats, CavinKare aims to disrupt the segment through an infusion-led format, the company said in a media release.
Cavin’s approach would involve the blending of real ingredients such as fruits, chocolates, cookies, premium nuts, and traditional Indian sweets directly into the ice cream.
The portfolio spans 72 variants across 24 flavours, structured into seven infusion categories - real fruits, dry fruits, mithai, chocolate, classic, signature, and candy.
CK Ranganathan, Chairman & Managing Director, CavinKare, said, “Our entry into the ice cream category through our infusion-led approach, aims to introduce the indulgence consumers typically associate with ice cream parlours into a far more accessible, at-home experience,” he said.
Currently available in Chennai via Swiggy and Zomato, the range will be expanded to multiple channels, including quick commerce and retail outlets, as part of CavinKare’s phased go-to-market strategy. The portfolio is offered in three pack sizes -100 ml, 500 ml, and 750 ml, with pricing starting at ₹89.
Published on April 15, 2026