Hari Ganapathy, Co-founder, PickYourTrail. | Photo Credit: BUSINESS LINE

Pickyourtrail has announced the launch of its brand-new franchise store in Adyar, Chennai as part of its physical retail expansion.

With this launch, Pickyourtrail now operates 10 physical stores across India in Chennai, Thiruvananthapuram, Kochi, Coimbatore, Ahmedabad, Jaipur, Kolkata, Vapi and Bhubaneshwar, further cementing its commitment to expanding its physical footprint across all major metros and Tier-1 cities in the region.

Pickyourtrail plans to add another 10- 15 stores over the course of this financial year, aggressively scaling its offline accessibility, the company said in a media release. The strategy behind the expansion is to deliver a clear business impact of increasing the conversion rates via offline stores by 7-8 per cent, it added

“International travel is a major emotional and financial investment for families. Because it is a high-ticket, high-involvement category, building trust is paramount. Our offline stores give customers the peace of mind that a dedicated, real team is supporting their holiday,” said Hari Ganapathy, CEO & Co-founder of Pickyourtrail.

Published on June 16, 2026