DOMS Industries Limited participated in Kids Expo 2026 at the World Trade Centre, Cuffe Parade, Mumbai, on April 25–26, setting up an interactive stall designed to engage children directly with its stationery and art products.

The company’s booth was structured as a hands-on activity space rather than a conventional product display, allowing children to try and use products on the spot. The format drew consistent crowds across both days of the event, which also attracted families and brand influencers who shared their experiences on social media, extending the activation’s reach beyond the venue.

DOMS Chief Marketing Officer Saumitra Prasad said the expo format allows the brand to move beyond shelf-based retail and give children the chance to explore products freely and develop their creative instincts.

The activation is part of a broader pivot by DOMS toward experiential retail — a strategy aimed at shifting consumer interaction from a transactional model to one built around participation and brand familiarity, particularly among younger audiences. The company has positioned stationery not merely as a functional category but as an entry point into creative development for children.

DOMS Industries is one of India’s largest stationery and art products companies, with distribution across 28 States and 8 Union Territories domestically and exports to over 55 countries. Its portfolio spans scholastic stationery, art materials, office supplies and hobby and craft products sold under brands, including DOMS, C3 and ClapJoy.

Published on April 28, 2026