KKCL, a manufacturer and retailer of branded apparel, on Monday, announced its entry into the ethnic wear segment with the launch of a new brand Punya.
With Punya, KKCL is offering ethnicwear collections designed for the present generation, which is looking for a global, contemporary outlook at affordable pricing, a statement said.
The brand will be available across Kewal Kiran Clothing Ltd (KKCL) retail network, multi-brand outlets, and leading e-commerce platforms, said the company, which also owns brands such as Killer, LawmanPg3 and Integriti.
Commenting on the development, its Chairman Kewalchand P Jain, said: "As a homegrown brand, we've always believed in India's craftsmanship and design strength. Through Punya, we want to make Indian wear relevant for everyday use ... and proudly made in India."
Published on May 12, 2026