ITC highlighted new product launches, digital-first acquisitions, exports to over 70 countries and continued investments in future growth categories. | Photo Credit: RUPAK DE CHOWDHURI

Diversified conglomerate ITC Ltd’s non-cigarette FMCG business recorded an annual consumer spend of over ₹37,000 crore or around USD 4 billion in FY26, witnessing around 9 per cent year-on-year growth.

“Your company’s vibrant portfolio of over 30 world-class Indian brands, largely built through an organic growth strategy leveraging institutional synergies in a relatively short period of time, represents an annual consumer spend of over ₹37,000 crore and reaches nearly 280 million households in India,” ITC Ltd said in its annual report for the financial year 20025-26.

Portfolio expansion and innovation drive growth

“These home-grown, purpose-led Indian brands, powered by agile innovation, support the competitiveness of domestic value chains, especially in the agri space, thereby ensuring creation and retention of value within the country,” said the report, released on Friday.

The Kolkata-headquartered conglomerate’s non-cigarette FMCG business segment, which includes major brands such as Aashirvaad, Bingo!, Sunfeast, YiPPee!, and Mangaldeep, recorded an annual consumer spend of over ₹34,000 crore in FY25. In the last financial year, it launched nearly 100 new products for the segment.

“Nearly 100 new products, anchored on the vectors of Health & Nutrition, Hygiene, Protection & Care, Convenience & On-the-Go and Indulgence, were launched across target markets during the year, drawing upon the R&D platforms of your Company’s Life Sciences and Technology Centre (LSTC) and agile product development teams across businesses,” the annual report said.

Company eyes future growth categories

The Sanjiv Puri-led company said it remained focused on driving the next phase of growth in its non-cigarette FMCG business, anchored on strong growth platforms and a future-ready portfolio. The products are being exported to over 70 countries. The company is also exploring strategic opportunities in proximal markets as a potential vector of growth going forward.

The segment continues to make strategic investments in building categories of the future and establishing its ‘right to win’ by progressively scaling up nascent categories where beachheads have been created. The company, in recent times, has undertaken several value-accretive acquisitions in the digital-first and organic space, which delivered robust growth in the last financial year and, together, are clocking an ARR (Annual Run Rate) of over ₹1,350 crore.

Rural demand, input costs remain key factors

The cigarette-to-soap major, in its annual report, said rural consumption is expected to be supported by resilient rural wages and declining unemployment. Urban consumption is also expected to strengthen, supported by measures to boost disposable incomes and consumer credit, alongside a recovery in consumer credit.

“The ongoing West Asia conflict has led to a sharp escalation in key inputs and fuel costs, intensifying inflationary pressures in the near term. Your company continues to take proactive measures to mitigate the impact of such headwinds across all nodes of operations, sustain competitiveness and growth momentum,” it added.

Published on June 26, 2026