DS Group, known for brands such as Catch Spices and Pulse Candy, has inked a partnership with British brand Ben’s Cookies, known for its freshly baked products. Under this agreement, the company will set up 8-10 stores in the country in this fiscal year. 

Established in 1983 at Oxford’s Covered Market, Ben’s Cookies has been expanding in international markets and is know for its signature “chunky and gooey” cookies . 

Sanskriti Gupta who is leading Ben’s Cookies operations in India told businessline,” The brand has a strong global heritage with a differentiated proposition and a focus on bakery-first retail format. The cookies will be freshly baked at each store and positioned as premium handcrafted cookies. The brand is also witnessing rapid growth in various markets which led us to enter into this partnership to launch it in India.” 

She added that the company will initially focus on setting up outlets of the brand in Delhi-NCR and Mumbai. “ We expect to open 8-10 stores in this fiscal year and we are aiming to open the first few stores within the next two months in these two cities. The expansion will focus on high streets and malls.,” Gupta said. 

The individual cookies will start at ₹325 while gift formats will be priced upwards of ₹1500. “Every store will feature live oven baking with fresh batches throughout the day. Infact the focus on quality is critical as the dough is imported and hence we need to maintain a seamless cold-chain infrastructure,” she added. 

Gupta added that the company will also strategically focus on online channel to target impulse consumption occasions. The menu will include shakes, coffees, ice-creams among others.

The domestic cookie market, valued at $1.3 billion in 2024 and is projected to reach $2.3 billion by 2033. “This surge is fuelled by rising urban affluence and a profound shift toward “premiumisation,” where consumers increasingly seek authentic, handcrafted indulgence,” Gupta noted.

Published on May 27, 2026