HyugaLife, which is a marketplace for authentic proteins and supplements has raised ₹100 crore in its Series A funding round, led by IvyCap Ventures. The round also saw participation from First Bridge Fund. Dexter Capital served as the exclusive financial advisor for the transaction.
HyugaLife, which is founded by Sachin Parikh, Anvi Shah, and Neehar Modi, has previously raised funding from marquee investors such as Peak XV and Spring Marketing Capital. The platform said that the fresh capital will be used to strengthen AI-powered personalization layers, a dark store network for quicker deliveries, and establish an offline retail presence.
Currently, the platform lists over 450 brands and over 10,000 products across proteins, supplements, health foods, and wellness. Cricketer KL Rahul is among the platform’s key investors.
“India’s protein and supplements market has a trust problem, and HyugaLife was built to address it. We’re doubling down on our authenticity guarantee by expanding lab tested offering, while investing in AI driven smart, personalized technology that meets consumers at their specific life stage and fitness phase, and enabling faster access through dark stores and offline,” said Sachin Parikh, Founder & CEO, HyugaLife.
“HyugaLife is addressing a critical trust gap in India’s proteins and supplements market through a strong authenticity-led approach. Their focus on verified sourcing, transparent information, and AI-driven personalization creates a compelling, differentiated platform. We believe they are well-positioned to scale as a trusted omnichannel health platform in India, and we are delighted to partner with them on this journey,” added Vikram Gupta, Founder & Managing Partner, IvyCap Ventures.
Published on April 29, 2026