CineNow Ltd, a British Virgin Islands-registered company, is in the process of closing a ₹1,350 crore fund with commitments from overseas investors and family offices to finance films in India.

Most of the commitments have come for this close-ended fund with a tenure of 6 years, CineNow founder director Rohit Dalmia told PTI.

"CineNow is building a new category at the intersection of finance, entertainment and technology by transforming film intellectual property (IP) into a structured, investable asset. At its core is a Secured Participation Fund that provides exposure to a curated slate of films rather than a single title, with capital backed by enforceable rights across OTT, satellite, music and ancillary revenues," he said.

It is going to create a platform where global capital and creative opportunity can converge within a disciplined and professionally managed environment, he said.

The firm has on-boarded the Oscar-winning sound designer Resul Pookutty as a founding member of the strategic council, apart from Abhay Sinha.

"Indian cinema IP needs a structured, multi-stage financial approach that ensures sustained value and leverage. CineNow's model disrupts traditional methods by offering slate-based portfolios, staged capital deployment, and comprehensive value-timed exits," he said.

CineNow is also pioneering the application of tokenisation within the entertainment sector, introducing a technology-led framework that enhances liquidity, transparency, and accessibility.

By tokenising participation in its investment platform, the company is creating a bridge between traditional entertainment finance and next-generation digital capital markets, he said.

This innovative structure enables broader investor participation while ensuring that intellectual property ownership remains with creators and production partners, he said.

With a long-term mandate to support more than 30 films and content properties across diverse genres and languages, he said, CineNow is going to build a platform designed for the future of entertainment finance.

Published on June 14, 2026