‘Made in India’ smartphone shipments grew 8 per cent year-on-year in 2025, driven by a 28 per cent surge in exports and 1 per cent growth in domestic sell-in, as per Counterpoint Research data.

With exports accounting for roughly a third of all smartphones manufactured in India, Foxconn Hon Hai emerged as the key beneficiary. It reported a 48 per cent annual growth in its exports, driven by strong Apple shipments. Tata Electronics contributed to this export surge as a key assembler of Apple devices. Samsung’s in-house production contribution to exports grew 4 per cent year-on-year.

“Electronics grew to become the third largest export category in FY25 (financial year ended March 31), driven largely by smartphones, and is on track to become the second largest category in FY26,” said Tarun Pathak, Research Director, Counterpoint Research.

Dixon Technologies became the leading EMS player with 19 per cent of India’s smartphone shipment share in 2025 from 11 per cent in 2024. This annual growth of 89 per cent is attributed to increased orders for Motorola, realme and Xiaomi smartphones.

Meanwhile, Bhagwati Products Limited (BPL) became one of the top five smartphone manufacturers in India led by OPPO and realme demand. The surge in demand is attributed to strong domestic performance and vivo’s decision to outsource production beyond its in-house capacity even as its market share fell to 10 per cent in 2025 from 14 per cent in 2024.

According to Prachir Singh, Senior Research Analyst, Counterpoint Research, domestic EMS players continue to expand even after the first phase of the PLI scheme due to exports and sustained premiumisation in the domestic market.

“Players beyond the top five are expected to play a more significant role in 2026 as OEMs diversify their partnerships. Rising memory prices will be a key challenge, especially as the smartphone market is projected to decline this year, impacting toplines,” said Singh.

The growth of India’s component ecosystem, supported by government initiatives such as the Electronics Component Manufacturing Scheme (ECMS), will be crucial in increasing domestic value addition. Besides, faster clearances for joint ventures under a Ministry of Commerce direction will be vital in accelerating technology transfer, said Counterpoint. The research firm further noted the government’s recognition of the sector considering last year’s SEZ reforms, budgetary support and reforms in the 2025 Union Budget.

Published on April 23, 2026