Hyundai Motor Co. unveiled a next-generation infotainment system — anchored by a new AI voice assistant capable of natural, multi-step conversations — as South Korea’s top automaker accelerates its shift toward software-defined vehicles.
The new Pleos Connect system, which draws on Tesla Inc.’s minimalist aesthetic, pairs a wide central screen touch display designed to stay within the driver’s line of sight. Hyundai has retained physical controls on the steering wheel and below the screen to improve safety and usability.
At the core of the system is “Gleo AI,” a voice assistant capable of understanding regular conversations instead of forcing users into giving robotic voice commands. It can be told to do a bunch of things at once — like turn down the AC, and set the navigation — and it even knows who in the car is speaking, the company said.
The system — which will debut in May on the new Grandeur sedan in South Korea before a phased global rollout — supports continuous over-the-air updates, enabling performance improvements long after purchase.
The launch comes as Hyundai steps up efforts to enhance in-car experiences and embed next-generation software across its lineup, including through a research lab opened last year. Hyundai expects it to be installed in 20 million vehicles made by the company and its affiliate Kia Corp. through 2030, it said.
More stories like this are available on bloomberg.com
Published on April 30, 2026