Panchamrutha Industries Pvt Ltd., in collaboration with Millers for Nutrition powered by TechnoServe has launched Panchamrutha Deluxe Fortified Rice enriched with 9 essentialvitamins (A, B1, B2, B3, B6, and B12) and minerals (Folic Acid, Zinc, and Iron) at an industry workshop “Unlocking Market Potential: Advancing Fortified Rice in Karnataka” in Bengaluru recently.
The event brought together representatives from government bodies, nutrition experts, healthcare professionals, food fortification specialists, rice millers, and industry stakeholders to discuss the growing role of fortified staples in combating micronutrient deficiencies and improving nutrition outcomes in India.
Jambulingappa Hosmani, Managing Director, Panchamrutha Industries said, “According to the National Family Health Survey (NFHS-5), approximately 67% of children under 5, 59% of adolescent girls, and 57% of women of reproductive age are anemic. At Panchamrutha, we believe staple foods can play a transformative role in improving public health outcomes. Through the launch of Panchamrutha Deluxe Fortified Rice, we aim to make nutritious rice accessible to everyday households while contributing to the larger national mission of addressing hidden hunger and micronutrient deficiencies. Our vision is to make nutrition a standard feature in every kitchen, not a luxury.”
Panchamrutha Industries officially entered the fortified rice segment in 2023. The company’s fortified rice range is enriched with essential vitamins and minerals including Iron, Folic Acid, Vitamin B12, Zinc, and B-complex vitamins, while maintaining the same taste, aroma, and cooking characteristics as regular rice. Operating from its advanced processing facility in Dharwad with a production capacity of over 300 tonnes per day, the company combines modern fortification technology with its vision of making quality nutrition accessible to every household.
Published on May 28, 2026