BazaarNow has secured ₹72 crore in its latest funding round led by Peak XV Partners.

The fresh capital will be used to expand the platform into surrounding towns and nearby density clusters, deepen its product assortment across groceries and daily essentials, strengthen its supply chain, and continue improving its local-language and habit-led product features.

Other major institutional investors participating in the round include Whiteboard Capital and Antler.

This latest injection brings the total capital raised by the company to date to ₹80 crore, which includes its prior pre-seed funding round.

In addition to the institutional venture capital firms, the platform’s early-stage backers include a prominent group of angel investors, such as Vidit Aatrey (Founder and CEO of Meesho), Karthik Gurumurthy (former Head of Swiggy Instamart), Prashant Sachan (Founder and CEO of AppsForBharat and Sri Mandir), and Nitin Saluja (Founder of Chaayos).

Commenting on the funding, Priyanshu Jain, Co-founder and CEO of BazaarNow, explained that quick commerce needs to be handled differently outside of major metropolitan areas.

He stated, “Grocery buying in Tier 2 and Tier 3 cities does not look like ecommerce in metros. It is more local, more habitual and much more value-conscious. Customers should not have to navigate complicated coupons, wallets or discount constructs to buy everyday essentials. They should get the right local assortment, fresh produce, simple ordering and fair pricing every day.”

Abhishek Mohan, Managing Director at Peak XV, agreed with this targeted approach to regional demand, adding, “India’s emerging cities represent one of the most important consumption opportunities of the next decade, but they need products built with a deep understanding of local habits, price points and operating realities. The team is not simply replicating metro-first models across India.”

Operationally, BazaarNow is a habit-led quick commerce platform designed specifically for middle-class households in Tier 2 and Tier 3 cities across India. Founded by Priyanshu Jain, Arjun Harish, and Tarithmay Mandal who bring previous operating experience from platforms like Zepto, Swiggy, and Myntra. The platform focuses on regional brands, local assortments, and fresh fruits and vegetables.

To cater to users with varying levels of digital literacy, the platform utilizes a vernacular-first app experience, AI-powered local language search, an in-house rider and logistics management system, and an assisted shopping layer that includes call-to-order support.

It deliberately avoids complex discount constructs, digital wallets, or coupon systems to minimize transaction friction. In its initial pilot city, the company has scaled operations to more than 1,800 daily orders per store, validating consumer demand for localized assortment and efficient fulfillment in smaller regional clusters.

Published on June 9, 2026