When the Bureau of Indian Standard first introduced a hallmark unique identification number for all gold jewellery, it was meant for identifying the jeweller and ensuring the quality of the yellow metal rather than helping customers recover their jewellery.

In a heartwarming incident that underscores the power of trust, a consumer managed to recover her bangle with the help of HUID.

The journey of the lost bangle back to their rightful owner began when a member of the public handed them over to a local jewellery establishment.

During the verification process, the HUID number engraved on the jewellery was identified and examined.

Through the BIS hallmarking ecosystem, it was established that the jewellery was originally hallmarked for Malabar Gold & Diamonds. The information was subsequently shared with Malabar’s HUID and technical teams, which leveraged the company’s technology-enabled record management and traceability systems to identify the original point of sale to Navi Mumbai and trace the customer.

The customer, now residing in the United States, was subsequently informed that her jewellery had been safely recovered.

Given her overseas location, arrangements were made for her mother in India to collect the bangle on her behalf from the Malabar showroom.

MP Ahammad, Chairman, Malabar Group said while jewellery is often valued for its purity and craftsmanship, it also carries deep personal significance and cherished memories.

The incident demonstrates how responsible retailing, transparent processes and technology-enabled traceability can come together to protect customer interests beyond the point of purchase, he added.

By combining the assurance of hallmarking with robust technology-enabled systems, Malabar Gold & Diamonds was able to offer customers greater confidence, security and peace of mind long after a purchase had been made, he added.

“Our investments in traceability, customer record management and technology-enabled processes are aimed at creating a more transparent and secure ownership experience for customers,” he said.

Expressing her gratitude, the customer said receiving a call from Malabar informing me that they had traced and secured the bangle was a complete surprise.

“The bangle is not just valuable jewellery; they hold precious memories for my family. Knowing that such systems and processes exist gives customers tremendous confidence and peace of mind,” she said.

Published on June 19, 2026