You can access the Facebook blog post from here.

Facebook has announced that it is bringing back Creator Studio as a standalone AI-powered app for creators, as Meta tries to keep them active amid competition from TikTok and YouTube

Facebook is testing the new Creator Studio app with a small group of creators before a wider rollout. The company said the app helps creators track performance, plan content, engage with audiences and grow their presence on the platform without relying heavily on multiple dashboards or third-party tools.

AI at the centre: A key feature is Facebook’s recently launched Creator Assistant, which will be built into Creator Studio. The assistant will give creators recommendations based on their content style, audience engagement, performance and goals. Creators will be able to ask questions such as when to post, how their content is performing and what their audience is saying in comments.

The app will also include an AI-powered comment tool that identifies important comments and drafts replies in the creator’s tone. Facebook said creators can edit and approve these replies before posting them, allowing them to retain control over the final response.

Daily creator tasks: When creators open it, they will see priorities such as recent post performance, progress toward goals and comments that may need a reply. The app will also offer insights, tailored recommendations and trends related to a creator’s content niche.

Alongside the new app, Facebook is changing its creator tools inside the main Facebook app and on desktop. The company said it will split the current Professional Dashboard into two separate products: Creator Dashboard and Business Dashboard. Creator Dashboard will focus on creator tools and analytics, while Business Dashboard will serve business users.

Facebook is also moving more creator tools from Meta Business Suite into Facebook’s web creator experience. Recent additions include a content calendar, bulk video uploads and advanced insights.

The bigger picture: The move comes during a broader push by Meta to launch more standalone apps and AI-led products. Meta recently launched Forum, a Facebook Groups app, and Instants, an app for disappearing photos shared with Instagram friends. Meta is also reportedly working on Arena, an app modelled on prediction markets.

The strategic aim is clear: Meta wants Facebook to remain useful to creators at a time when their attention is split across several platforms. By putting AI into content planning, performance tracking and audience engagement, Facebook is trying to make its creator ecosystem more attractive. Facebook is rolling out the app to only a small group of creators for now, and creators will ultimately decide whether it is useful enough to change the way they work.

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