While some of the most beautiful calligraphy originates in China, important documents and letters were for centuries signed not with a handwritten name, but with a carved seal — a small stone block leaving a bold red imprint unique to its owner.

Now imagine signing your name with a stamp that leaves a bright red mark, perhaps featuring a playful panda nibbling on a bamboo shoot. If the image appeals, then head to Xuzhou, Jiangsu province, and find Huang Guorui. In his workshop, he adds a modern twist to Chinese seal-making traditions.

Huang didn’t set out to become a contemporary seal artisan. During his spare time after work, he carves delicate symbols, English letters and animals into stones.

“I’ve always loved stones,” he said. But it wasn’t until his daughter suggested that he display his seals online a few years ago that things took off.

The panda-and-English name seal, a signature piece of Huang’s work, has received warm feedback on social media. Each seal takes a full day to carve, with the design carefully planned, so that every line — whether a curved letter or a tiny panda paw — is perfect.

Huang’s creations are personal and steeped in tradition. Some seals feature English letters paired with dragons and phoenixes for romantic gifts, while others showcase warm, whimsical designs.

Beyond commerce, Huang sees his seals as a bridge between Chinese artistry and modern life, a tiny stamp that carries personality, fun and a touch of heritage.

What was once a solemn tool for emperors and officials has become a fun, personal memento for tourists and locals alike, blending ancient tradition with a modern flair. The rise of customised seals that feature English names paired with traditional Chinese animals is redefining the souvenir market.

Li Mingliang, 35, a seal carving artist whose work has garnered attention for its blend of tradition and innovation, noted that seal engraving is a cornerstone of the nation’s fine arts and that while the function of the seal has evolved over time, it has always remained deeply symbolic.

Historically, seals were used to authorise documents and seal letters. Often crafted from jade, ivory or wood, they became symbols of authority and prestige.

“Incorporating English names and popular animals such as cats, puppies and pandas is new. It’s a way to connect with tourists in a more personal way,” Li said.

One of his clients, a British photographer, ordered a custom seal featuring a lightning bolt and a clenched fist to capture the essence and control of light in photography. “Art is ultimately about expressing one’s thoughts, emotions and values,” Li said.