In the midst of a housing crisis, Australian manufacturers are stepping up as key players in keeping the nation’s housing pipeline moving, according to Simon Croft, Chief Executive of Industry & Policy at the Housing Industry Association (HIA). As Australia Made Week highlights the importance of homegrown industries, Croft emphasised the critical role that local manufacturers play in sustaining both the housing sector and regional economies.

“Australian manufacturers are doing the heavy lifting to keep the nation’s housing pipeline moving – employing thousands and underpinning local economies,” said Croft. His remarks come as the nation grapples with a housing shortage and increasing pressure on supply chains. The focus on Australian manufacturers is timely, as recent geopolitical disruptions have underscored the importance of maintaining sovereign manufacturing capabilities and reducing reliance on imported building materials.

Croft’s comments were made ahead of his visits to manufacturing facilities in Oberon and Western Sydney, areas that exemplify the essential contribution of local industries to housing delivery. “Every home built in Australia starts long before the slab is poured – it starts in places like Oberon, in our factories and timber mills,” he explained. He stressed the significance of these facilities, noting that they are the “backbone of these communities – creating jobs, supporting small businesses and keeping towns strong.”

The connection between regional manufacturing and housing supply is both direct and undeniable, according to Croft. “No timber, no trusses. No panels, no kitchens. No manufacturers, no homes – it’s that simple,” he stated. This straightforward equation highlights the indispensable role of regional manufacturers in producing the essential materials needed for housing construction across the country.

Croft also addressed the broader implications of supporting local manufacturing, advocating for increased self-reliance and economic resilience. “We need to be more self-reliant. Supporting sovereign manufacturing must be a national priority – not just for housing, but for economic resilience,” he urged. By choosing Australian-made products, the industry can benefit from stronger supply chains, fewer delays, and greater certainty for builders and homebuyers.

The call to action is clear: support for Australian manufacturers is crucial for addressing housing supply issues and fostering a future that is “Made in Australia.” Croft highlighted the longstanding contributions of these companies, noting, “These are companies that have built capability over generations, supported our economy and workforce for decades and deserve the recognition and backing to enable them to grow and thrive into the future.”

With the nation’s growing population, the need for housing is more pressing than ever. Croft emphasised that supporting local manufacturers is synonymous with supporting Australian jobs and strengthening the economy. “If we’re serious about addressing housing supply and creating a true Future Made in Australia, we need to get serious about supporting Australian manufacturers—especially in regional Australia,” he said.

As Australia Made Week serves as a reminder of the importance of backing local businesses, Croft concluded with a powerful message: “Backing these businesses means backing Australian jobs, strengthening our economy, and delivering the homes our growing population needs. Australian Made Week is a clear reminder: backing Australian businesses means backing local jobs, strengthening our economy, and ensuring we can deliver the homes our country needs.”

The emphasis on local manufacturing not only addresses immediate housing needs but also lays the groundwork for a more resilient and self-sufficient economic future. As the nation continues to navigate the challenges of housing supply, the role of Australian manufacturers remains pivotal in shaping a sustainable and prosperous future for all.