Founded at the intersection of media, technology, and security, OHM has emerged as a force not by following the old agency rulebook, but by fundamentally recalibrating the role of PR within the cybersecurity ecosystem. Where traditional public relations agencies focused on chasing uninterested reporters. OHM saw a deeper void: the technical buyer (such as chief information security officers (CISOs), security architects, and operational leaders) was underserved by the old model. Too many stories skimmed headlines; too few delivered substance that resonated with those making multimillion-dollar risk decisions.

From Earned Media to Owned Influence

For decades, PR in cybersecurity looked much like it did in other tech verticals: craft a press release, pitch a story to a reporter, hope for coverage. But that paradigm has frayed. The Cision 2025 State of the Media report highlights that journalists place value on relevant sources and that traditional interactions with PR pros must anchor in substance, not just outreach.

Instead of only courting coverage in legacy and specialist outlets, OHM built and acquired cyber-native publications, newsletters, and media channels tailored for security professionals. These are the most trusted platforms where CISOs and security executives actually want to be informed, debated, and equipped. By having broader editorial leeway, OHM can elevate the conversation to deeply technical, strategically relevant, and directly tied to the challenges the audience faces daily.

This pivot toward owned media mirrors broader trends in communications. A 2025 Forbes Agency Council analysis underscores how owned content gives organizations control over expert positioning, enabling direct influence over niche audiences without the filter of third-party editorial agendas. For OHM, this insight translated into creating media products that CISOs return to, not only because industry news sites are fragmented, but because signal-to-noise ratios in tech coverage have led to a deep need for a more personalized and hyper-intellectual content.

What Traditional PR Misses

Standard PR has always had one mission: chase reporters and try to get coverage. But in cybersecurity, who consumes that coverage matters as much as where it appears. CISOs surveyed in the 2025 Proofpoint Voice of the CISO report show the intense pressure these leaders navigate daily: 76% expect a material cyberattack in the next year, and 58% feel unprepared to respond. In other words, security leaders want exposure and insights that help them mitigate real business risk.

Omri Hurwitz recognized that modern PR couldn’t just be transactional. Technical buyers demand content that respects the complexity of their world: accurate threat analysis, CISO-level governance context, and risk narratives that enable better decision-making. In contrast to agencies that recycle generic tech jargon, OHM’s media outlets feature original reporting, analyst debates, and technical explainers that help CISOs and cybersecurity teams cut through noise and prioritize strategy.

This focus on substantive context is building trust with CISOs, who are, by nature, skeptical; nearly two-thirds report excessive expectations and burnout in their roles. OHM’s content strategy meets that skepticism with utility, empowering security leaders with both strategic foresight and practical guidance.

A New Value Curve

OHM’s success is measurable. Its owned publications now reach tens of thousands of security practitioners, with engagement rates far exceeding standard PR placements in broad tech outlets. This owned reach feeds a virtuous cycle: journalists and analysts increasingly source story angles from OHM’s channels, amplifying clients’ narratives with greater credibility and broader impact. OHM has become both a trusted media brand and a powerful amplifier for its clients.

The Future of Cyber PR

As cybersecurity threats evolve and security leadership becomes ever more strategic within enterprises, the communications infrastructure that supports that dialogue must evolve too. OHM’s rise is a signal that when PR firms build platforms that serve technical communities first, influence and impact follow.