Although I can’t spend hours waiting in line for the latest Louis Vuitton drop, I can try their makeup. La Beauté Louis Vuitton launched in 2025 with a select handful of extremely fancy products (we’re talking $$$ lip balms, lipsticks, eyeshadows, and more) at select Louis Vuitton stores and louisvuitton.com. Of course, your favorite Cosmo beauty editors tested them all, including a brand-new lip liner.

About La Beauté Louis Vuitton:

Right now, La Beauté consists of LV Rouge (satin and matte lipsticks in 55 shades), LV Baume (lip balm in 10 sheer tints), and LV Ombres (8 eyeshadow palettes, each with 4 different shades). Everything in the collection is dreamed up by creative director and makeup artist legend Pat McGrath. Pat McGrath has been aligned with the brand for years and is obviously a pro when it comes to building a beauty empire. "Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation," she says. "The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”

The packaging—a mix of classic black and white with gold accents and LV logos—is incredibly chic. Like little couture items meant to be cherished and adored...and refilled. Yes, everything in the collection is refillable, and given the cost, I imagine customers will 100 percent refill these objets once they've used up the makeup inside. The lipsticks and lip balms are $160 each and the eyeshadow palettes $250. Refills for the lipsticks are $69 and eyeshadow refills cost $92. Luxury indeed.

Cosmo editors’ reviews

“When La Beauté Louis Vuitton initially landed on my desk, I was immediately struck by how stunning and weighty the packaging is,” says beauty director Lauren Balsamo. “The eyeshadow palettes honestly feel more like luxury leather goods than makeup, and the lipsticks and balms look more like an art piece you'd keep displayed on a shelf rather than a lip product that bounces around at the bottom of your bag.”

The big thing here is the cost. Even by luxury standards, La Beauté Louis Vuitton comes with a steep price tag. A Dior lip balm or Chanel lipstick will set you back $40 to $50, but Louis Vuitton's are more than three times that, which I was honestly surprised by. (I wrongly told our fashion editor they'd cost somewhere around $80, like Hermes' lipstick—oops.)

Yes, the formulas are really nice—I'd expect nothing but perfection from Dame Pat McGrath, so this is no surprise—but unless your lipstick applies itself or literally has tattoo-level staying power, in the year 2026, lipstick is just lipstick. What you're largely paying for here is the branding, packaging, and luxury vibes. On that front, LV delivers. Thanks to brands like Rhode and Summer Fridays, people treat lip balms as more than makeup. They're like trending accessories or status symbols, and I can totally see people wielding their little white and black tubes of LV Baume as a flex.

Keep reading for our reviews of all the products, including the brand-new LV Crayon.

I have a cup on my vanity filled with nearly 50 lip liners. It’s one of the beauty products I hoard. Even if I have the same shades over and over, they’re different. All this to say, I was really excited to see Louis Vuitton launch the LV Crayon, a long-wearing liner that glides on like butter. Although they’re wooden, you don’t need to drag at all. I really only need to lightly draw it on to get a full, opaque color, whether I stick with a neutral pinky brown or a bright red.

“You don’t even really need lipstick,” assistant beauty editor Jasmine Hyman told me as she swiped it on her lips at her desk. But when I dabbed the LV Rouge on top, my lips looked next level: smooth and plush.

“I'm admittedly not much of an eyeshadow person (I don't think I've worn powder shadow since 2017?), but I immediately gravitated towards the lip products and played around with the formulas to see how they'd make their way into my current lip combos,” says Balsamo. “The balms are surprisingly glossy; they build up nicely and leave lips moisturized and supple (thanks to shea butter and hyaluronic acid) with just the right amount of shimmery tint that's more dewy than juicy.”

“The lipsticks, while velvety-matte and full-coverage, also have a nice moisturizing effect too,” Balsamo says. I now have a tube of this at my desk, in red and a refillable neutral in 109 The Great Escape—and I feel like a million bucks just looking at it, let alone putting it on my lips. It reminds me of the matte lipsticks my grandma owned. They were from the ’80s and absolutely expired, but had a cloud-like finish on lips that made them look almost like velour. And that’s exactly what these lipsticks feel like. They’re velvety and smooth, completely disguising any of my lip lines without tugging at my lips or making them feel dehydrated.

“These are definitely a splurge but so pigmented and buttery soft that they’re worth it,” says Balsamo. “I find most lipsticks annoyingly drying, but these have enough moisture so that I don’t have to layer with lip balm. The tube is such a little luxury too.”

I keep this at my desk to smoke out my outer corner or add a little shimmer to my lids before heading out for nighttime events. The formula is soft and extremely easy to blend, so I’d recommend it for anyone who’s simplistic with their makeup. I’m not gonna get a super dramatic look here, even if I go in with deep shades. Instead, the powders diffuse and add dimension to my eyes.

I also love that the compact itself is refillable. I have two palettes that I mix together to make my go-to shades, but if I ever want to change it or try a different one out, I don’t have to buy a whole new compact.

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Beth Gillette is the beauty editor at Cosmopolitan with eight years of experience researching, writing, and editing hair, makeup, nail, and fragrance stories.