As a shopping editor who’s covered every single Prime Day sale for 6 years, I’m a literal pro at separating the mid deals from the truly impressive ones. Now that Amazon Prime Day 2026 is less than a week away, I’m already seeing some of the lowest prices ever on buzzy brands like Nespresso, Shark, and Kate Spade New York.

Head straight to Amazon’s Early Prime Day deals

Amazon’s infamous Prime Day sale will take place from Tuesday, June 23 to Friday, June 26, 2026. The deals will start dropping at midnight PST and are expected to include record-low discounts in every category, from home and tech to fashion and beauty. Just note that the best Prime Day deals are usually exclusive to Amazon Prime members (meaning you’ll need to sign up for a membership to get access.)

How long will Prime Day last?

Here’s the 411: Prime Day used to be a short and sweet 48-hour event, but Amazon introduced a four-day Prime Day sale last July. Similar to last year, Prime Day will run for four consecutive days this summer, from Tuesday to Friday, giving you plenty of time to stock your cart.

What are the best Prime Day deals?

Our team of shopping editors are keeping our eyes peeled for the very best deals to shop. In the weeks leading up to the sale, I’m seeing scores of up to 54% off fashion, beauty, tech, and home categories. Of course, we’ll keep this page updated with the latest and greatest Amazon savings as Prime Day approaches.

• Best early fashion deal: Kate Spade New York Loop Leather Pochette $148 $76
• Best early beauty deal: Shark FlexStyle $350 $200
• Best early tech deal: Ring Outdoor Cam $80 $40
• Best early home deal: Nespresso Vertuo Next Premium Coffee Maker $240 $120
• Best early fitness deal: Bagsmart Fanny Pack $23 $12

Great news for your summer wardrobe: Amazon’s fashion section is already bursting at the seams, with steep price cuts on clothing and accessories. I’m seeing up to 49% off summer fashion finds, like Bella Hadid’s favorite Levi’s 501 shorts, a gorgeous Kate Spade shoulder bag, and one of our favorite Amazon swimsuits.

Prime Day is one of the absolute *best* times to stock up on your go-to beauty buys or try out a new product, and both drugstore and premium brands are on sale right now: Maybelline, Laneige, and Medicube, to name a few. It’s also a great time to invest in a spendier item; Right now, both the Shark FlexStyle and Braun IPL are on sale for their lowest prices ever.

Tech deals are always a mixed bag leading up to Prime Day, but I managed to spot worthy deals right now, including up to 54% off Amazon devices like the Ring outdoor camera and Fire TV stick. That said, if you were hoping to save big on Apple tech, I’d hold out until the sale gets closer—most deals are pretty average at the moment, save for a few decent discounts on the AirPods 3 and 11-inch iPad.

Home might not sound like the most exciting Prime Day category, but trust me: there are some absolute scores in this section from coveted brands like Ninja, Stanley, and Dyson. But my absolute favorite find? A rare 50% discount on a Nespresso coffee maker, bringing it to a record-low price.

Calling all gym rats: there are plenty of fitness deals available to shop ahead of Amazon Prime Day. Invest in your home gym setup with this kettlebell set, refresh your sneaker collection with the editor-loved Brooks Ghost 17 running shoe, or track your wellness goals with the Oura Ring 4—currently on sale for its lowest price of 2026.