EY | BT Hidden GEMs: In an exclusive conversation with Sparky founder Jaikumar Jain and EY India’s Nitin Gupta, key insights emerged on building and scaling a consumer brand. Jain reflected on his 65-year journey starting with ₹50,000 in 1962, He emphasized Sparky’s strong fundamentals with 90% in-house production and a debt-free, rent-free model. Gupta added that scaling requires operational efficiency, data-driven merchandising, and focused retail expansion, urging founders to be clear about what not to do with their brand.