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Sony vs. Samsung: My buying advice after testing both hom...
Jada Jones · 2026-05-07 · via Latest news
Sony vs Samsung soundbars
Kerry Wan and Jada Jones/ZDNET

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When building a home theater, you'll likely consider Samsung or Sony. Both companies offer immersive home theater solutions to upgrade your watching experience. Before choosing a company's home theater products, consider which company's TVs you prefer. A TV from either of these companies serves as an anchor device, and your home theater will revolve around it.

Each company's home theater products integrate with their TVs, and some features will be locked behind ecosystem walls if you mix and match manufacturers. 

Also: Forget the soundbar: How I upgraded my TV audio with spare Bluetooth speakers

Generally, Sony offers modular options to build over time, with a focus on a cinematic experience and tight integration with PlayStation. On the other hand, Samsung is ideal for people who have a one-and-done approach to home theater, preferring to buy one complete system and stick with it for years. Samsung is also best for people with several Samsung smart appliances in their house, as your TV can act as a hub to monitor and control SmartThings-connected devices. 

Which home theater solution best fits your needs? Let's compare.

You should build a Sony home theater if...

Sony System 6 soundbar
Jada Jones/ZDNET

1. You game on PlayStation 5

Sony is the home of PlayStation, and its home theater products are optimized for its latest-gen gaming console. Compatible Sony TVs and soundbars work together to automatically reduce picture and audio latency and improve picture quality when gaming on the PlayStation 5. 

Compatible Sony TVs also support variable refresh rate, adjusting the refresh rate while gaming on the PlayStation 5 to reduce latency. Sony's upper-midrange and premium soundbars promise Sony 360 Spatial Sound Mapping to create phantom speakers throughout your room, creating the illusion of a surround sound system.

Both Sony's and Samsung's premium soundbars promise 4K/120Hz pass-through via HDMI 2.1, but Sony's top TV and home theater products are specifically optimized for PlayStation.

2. You want to build over time

Sony's Bravia home theater lineup includes several modular options, allowing you to build a system over time based on your space and budget. Sony offers six soundbars compatible with its modular product line, priced from $600 to $1,500. Four pairs of rear speakers are compatible with those six soundbars, along with five subwoofers that are compatible with the same six soundbars, in addition to the Bravia Theater Quad.

Also: I traded my Sonos Era 300 for Denon's new home speaker - and see no reason to go back

On the other hand, Samsung's home theater systems are typically sold in a single box, meaning its flagship soundbar, rear speakers, and subwoofer come together in one purchase, which is excellent bang for your buck. However, you can also purchase two Samsung Music Studio-series speakers and group them to create a set of rear speakers for your Samsung home theater. The Music Studio speakers are similar to Sonos's Era-series speakers -- they are separately sold Wi-Fi smart speakers that can act as surrounds once properly configured.

If you don't want smart speakers, Samsung also offers a pair of rear theater speakers. Conversely, Sony doesn't offer smart speakers to place around your home; instead, it offers several pairs of strictly home-theater speakers. Though Samsung's home-theater-in-a-box approach may be more cost- and time-effective than Sony's, you don't have as many options to tailor your home theater system to your liking.

You should build a Samsung home theater if...

Samsung HW-Q990F soundbar
Kerry Wan/ZDNET

1. You want a connected smart home

A compatible Samsung TV can behave as a SmartThings hub, allowing you to view and manage the devices on your SmartThings network. If you have Samsung smart appliances or Matter home automation products, your Samsung TV can keep you up to speed on your home's smart statuses.

Also: 60Hz vs. 120Hz vs. 165Hz: I've tested dozens of TVs, and here's what's best for your home

Samsung's home automation platform, SmartThings, serves as the hub for all your connected devices. Here, you can access compatible doorbell cameras, view the status of your compatible Samsung washing machine, track your pet's Galaxy Tag, or look into your compatible refrigerator. 

If you want your living room to be connected to the rest of your home's compatible devices, rather than be an isolated area strictly for watching, then consider Samsung.

2. You're a one-and-done person

Samsung's premium and upper-midrange soundbars are sold in bundles: premium models include the soundbar, two rear speakers, and a subwoofer, while upper-midrange models include the soundbar and a subwoofer. If you're not interested in curating a system over time, you'll appreciate that Samsung offers excellent home theater-in-a-box options. You can purchase a system once, have everything you need, and stick with it for several years.

Also: Why the 'Subwoofer Crawl' is the only way I found the bass sweet spot in my living room

If you have a Samsung TV, Samsung's soundbars will work better with it, especially with Q-Symphony. Q-Symphony is a feature that enables your compatible Samsung TV to simultaneously deliver audio through its TV speakers and your soundbar. Otherwise, as long as your TV has HDMI eARC, you can access all the other features Samsung's soundbars offer.   

Writer's choice

Though both Sony and Samsung deliver great home theater products, each company serves different consumer profiles. I don't have an expansive smart home network, so I prefer Sony's products over Samsung's. Sony often leverages its involvement in the audio recording, motion picture, and gaming industries to incorporate more advanced technologies into its home theater products. As a result, Sony's products tend to sound more balanced than Samsung's.

After testing several home theater products from Samsung and Sony, Samsung's products are incredibly room-filling, and its soundbars alone deliver stronger, boomier bass. Heavier bass can be ideal for watching intense, action-packed movies and TV shows or for streaming the big game. If that sounds up your alley, you'll like Samsung's sound.