BabyCenter, a digital parenting resource which publishes annual reports on trending and popular baby names, is launching "a first-of-its-kind" loyalty program "designed to cheer parents on at every step."

The new program titled "BabyCenter Rewards" gives parents the opportunity to turn "everyday app actions into points redeemable for discounts and free products from a lineup of brand partners," which include BabyBjörn, bbhugme, Bobbie, Bodily, DiaperBuddies, Dr. Brown’s, Good Start, Earth’s Best, ezpz, GloBowl, Lansinoh, Littlebot, Mabel’s Labels, Nanit, Pirouette Kids, and Prego Expo.

BabyCenter said the program reflects the company's "longstanding commitment to being a steady source of support during pregnancy and early parenthood — not just with expert information, but with thoughtful, tangible perks."

Group VP of Content and Brand Solutions at BabyCenter Christine Mattheis said in a statement that the program was built to "celebrate and support parents.”

“Pregnancy comes with a lot of unseen effort, and this program is our way of recognizing that," Mattheis said. "We’re here to remind you that you’ve got this — and we’ve got you.”

How does BabyCenter Rewards work?

Registered users earn points by "setting up a profile, tracking symptoms, reading daily articles, and playing Baby Name Shuffle," according to BabyCenter, which then unlocks access to exclusive discounts and free products like "premium baby bottles from Dr. Brown’s, ezpz feeding gear, GloBowl meals, and a breastfeeding support kit from Bodily."

BabyCenter's rewards program will start rolling out in early 2026 and is open to all BabyCenter pregnancy app users, who can opt in directly through the app.

BabyCenter's list of popular baby names in 2025

Late last year, BabyCenter released its report of the most popular baby names for 2025, with Noah and Olivia topping the list once again. Liam and Oliver followed closely behind in popularity for boys and Amelia and Sophie for girls.

Names inspired by pop culture trends were also gaining popularity, with "BabyCenter parents pulling inspiration straight from their playlists and binge-watches," the organization said, adding "athletes from the NBA and WNBA are racking up naming influence, and book lovers are breathing new life into classic literary picks."

Baby names facing extinction

On the other hand, names inspired by places such as London, Malaysia and Dallas for girls and Boston for boys are on their way out, BabyCenter said in a separate report released Jan. 13. Names that are also being phased out are those that start with D and K like Danielle, Dylan, Kenna, and Kinley for girls, and Dominic, Dev, Kylian, and Karim for boys.

Unique spellings for babies "aren't in vogue anymore," BabyCenter said, with "nontraditional spellings of popular names" such as Charleigh (Charlie), Alivia (Olivia), Maddison (Madison), Emmitt (Emmett), and Mohamad (Muhammad) on their way out.

Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@usatodayco.com and follow her on X and Instagram @saman_shafiq7.