Amazon's big Prime Day sale is earlier than usual this year, kicking off today and ending on Friday. This year, several of the latest flagship model headphones released in mid-to-late 2025 are on sale, making Prime Day a solid opportunity to get them at a discount.
Also: June Prime Day live blog 2026: We're tracking Amazon deals on SSDs, TVs, laptops and more
I've tested every pair of headphones on this list, and recommend all of them for different reasons. Since their initial release, I've kept tabs on their retail prices to gauge how substantial a seasonal deal is. The Bowers & Wilkins Px7 S3 launched at $429 in April 2025 and has since increased to $479, likely due to global economic factors. The Sony WH-1000XM6 launched at $449 in May 2025 and has increased to $460, likely for the same reasons.
Also: The best headphones and earbuds of 2026: Expert tested and reviewed
Conversely, the Sonos Ace launched at $449 in June 2024 and has since dropped to $399, likely to achieve a competitive price for an older product. Every other product on this list's MSRP has remained unchanged since its initial release. Here are the best deals right now.
Bose's midrange headphones offer everything to love about the brand: great comfort and ANC, without anything extra. If you want a simple yet effective pair of premium headphones, go with these -- especially while they're back down to this all-time low price.
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The AirPods Pro 3 are the best everyday earbuds for Apple users, especially if you have an iPhone. With exceptional noise cancellation, great sound, an eight-hour battery life, waterproof earbuds and charging case, heart rate monitoring, and deep integration with your Apple devices, these earbuds make a wonderful daily auditory companion. This is the lowest price they've had yet.
Also: AirPods Pro 3 vs. AirPods Pro 2: I compared the two models, and here's who should upgrade
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Sony's latest flagship headphones deliver intuitive noise cancellation thanks to improved AI-powered noise-reduction algorithms. Additionally, Sony offers a comprehensive feature set, including LC3 and Auracast, dedicated sound zones, Sony's 360 Spatial Sound upmix, integration with Windows, Speak-to-Chat, and Head Gestures.
Review: Sony WH-1000XM6
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The second-generation AirPods Max feature improved audio, noise cancellation, and Apple ecosystem integration, thanks to a processor upgrade. The AirPods Max 2 deliver stellar features when connected to your Apple devices, with iPad, Mac, and Apple TV unlocking additional headphone features. The AirPods Max 2's H2 chip upgrade brings intelligent features such as Conversation Awareness, Live Translation, Adaptive Audio, and Siri Interactions.
Review: Apple AirPods Max 2
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Sony's latest flagship earbuds offer many of the same intuitive features as the WH-1000XM6. However, if you want a smaller, more portable form factor, the WF-1000XM6 is the way to go.
Review: Sony WF-1000XM6
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Bose's latest flagship headphones feature an intuitive power-saving feature, great sound, all-day comfort, and some of the smoothest ANC in the industry. If you don't need headphones with a long list of software features and instead want a pair that does the basics extremely well, consider the QC Ultra 2.
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Sonos's first premium headphones are two years old, but still a solid choice, especially for Sonos fans. The Sonos Ace's great noise cancellation, dynamic sound profile, and Dolby Atmos support make it an attractive option. Additionally, these headphones integrate with your Sonos soundbars for immersive, private, at-home watching.
Also: Two years later, should you still buy the Sonos Ace? Why my answer is a resounding yes
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These midrange Bowers & Wilkins headphones deliver a sleek, stylish design, sophisticated sound, and 30 hours of playback. If style and sound quality are more important to you than having the most advanced noise cancellation, you'll like the Px7 S3.
Review: Bowers & Wilkins Px7 S3
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These affordable earbuds offer excellent performance for their price, promising 10 hours of playback, solid noise cancellation, great sound, and ChatGPT integration for Nothing phone users.
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These midrange AirPods are great for people who don't want the Pro's additional features. If water resistance, Apple device integration, sufficient ANC, and five hours of playtime are enough, go with the AirPods 4.
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Bowers & Wilkins' flagship earbuds deliver excellent sound, AptX codec support, and eight hours of battery life in a sleek and stylish design.
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This year's Amazon Prime Day begins on Tuesday, June 23, and ends on Friday, June 26. Usually, Prime Day occurs in July, so prepare for the sale to begin a month early.
Yes, usually you can find great deals and discounts on headphones during Amazon's Prime Day sale. Newer models released in 2025 might see a $50 to $80 discount, while older models may receive a $100+ discount. Only a few models, especially those manufactured in 2025, may have an increased MSRP, and therefore a less exciting deal.
We come across several headphone deals throughout the year, but we only highlight the ones we have tested and would either buy ourselves or recommend to friends and family.
Our experts looked for deals that were at least 20% off (or were hardly ever on sale), using established price-comparison tools and trackers to determine whether the deal was actually on sale and how often it dropped.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we're recommending. Our recommendations may also be based on our own testing -- in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
ZDNET's experts are searching through Prime Day sales to find the best discounts by category. These are the best deals so far:
And the best deals from competing retailers:
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