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When ZDNET reviewed the LG C5 OLED TV, Chris Bayer specifically called out its "dazzling brightness and color." It also comes with top-notch OLED picture quality, VRR support for gaming, built-in voice controls, and support for both Dolby Vision HDR and Dolby Atmos virtual surround sound, and there's a can't-miss deal on the LG C5 right now.

During Best Buy's competing Prime Day sale, you can pick up the 77-inch version for 45% off, bringing the price down to $1,999.

Also: The best Prime Day TV deals actually worth your time: Samsung, Sony, and more

It may be last year's flagship model, but the C5 OLED still gives you plenty of reasons to buy (aside from the discount). The OLED panel uses individually-lit pixels to create billions of colors, deep inky blacks, and bright whites. This creates sharper contrast, more accurate colors, and finer details than LED and LCD screens. It also works with built-in sensors that monitor ambient lighting and automatically adjust brightness for the best visibility in any room.

As our reviewer noted, "the C5 has a unique construction and a futuristic aesthetic," including "one of the thinnest screens I've ever seen -- at a mere 0.25 inches thick." 

Also: LG C6 vs. LG C5

The 120Hz base refresh rate is perfect for live sports as well as streaming, but it can be boosted up to 144Hz with support for both Nvidia G-Sync and AMD FreeSync VRR for console gaming. The dedicated gaming picture mode also automatically lowers input latency for response times as low as 0.1ms, bringing it on par with PC monitors purpose-built for gaming. 

You'll also get premium sound to match your OLED picture, with support for Dolby Atmos virtual surround sound, native 2.2CH audio, and Bluetooth connectivity for setting up custom home audio equipment. Pair the LG C5 OLED with an LG-branded soundbar to take advantage of the LG Sound Sync feature, which makes the soundbar and TV speakers work in tandem for fuller, richer sound.

How I rated this deal 

This is one of the best deals I've seen on an OLED TV this year, bringing signature picture quality within reach of more shoppers. You'll get a 120Hz refresh rate, built-in voice controls, support for both Nvidia and AMD VRR for console gaming, and both Dolby Vision and Dolby Atmos for enhanced picture and audio. All for half the price of what it would normally cost. That's why I gave this deal a 5/5 Editor's rating.