2 min read
The team behind Zapier’s embedded platform uses v0 to inspire partners to build integration experiences at scale
Zapier is the leading AI orchestration platform, helping businesses turn intelligent insights into automated actions across nearly 8,000 apps. As AI tools and agents become more capable, Zapier provides the connective tissue to operationalize them, bridging the gap between decision and execution.
Powered by Zapier extends this capability to partners. It enables SaaS and AI companies to embed Zapier’s automation engine directly into their products without needing to build or maintain thousands of integrations in-house.
But explaining to partners what that experience can look like in their product was a challenge. Needing to move quickly with finite resources, the Zapier team could take a few weeks to design and build a clickable prototype. Now, with v0, the Powered by Zapier team can generate high-fidelity demos in just a few hours. The result: better conversations with partners, faster implementation cycles, and more integrations shipped for end users.
Link to headingPrototypes that accelerate partner onboarding
Powered by Zapier works with thousands of app developers, but only a fraction go beyond basic integration. The team realized most partners weren’t seeing what a great embedded experience could look like.
Before v0, building a clickable prototype meant wrangling design tools, gathering product screenshots, and leaning heavily on design and frontend teams. At best, they could build one or two demos per quarter.
With v0, the team can generate a fully interactive, multi-view prototype in under two hours. They take screenshots from a partner’s app, feed them into v0, and v0 rapidly assembles a working mockup of what an embedded Zapier experience would look like, complete with UI, sign-in flow, and logic.
In two hours using v0, I can now create a fully clickable prototype with 10+ different views. That just wasn’t possible before.
Michelle Chu, Backend Engineer
Michelle Chu, a technical lead on the team, isn’t a frontend engineer or designer—her background is backend development. v0 helps her to fill that frontend and design resource gap with AI-assisted development, enabling anyone to move fast and build high-fidelity output that helps partners see the opportunity clearly.
Link to headingBetter demos, better conversations
This isn’t just a time-saver, it’s a volume unlock. By eliminating the potential 12+ hours of design work per prototype, the Powered by Zapier team can now create demos for dozens of partner conversations every month.
Previously, they had to prioritize, and high-priority integrations could receive full design support. Now, every partner interested in building a Powered by Zapier solution sees their product with a UI that accurately reflects their workflow and a fully-realized Zapier integration.
The biggest unlock is quality. We’re showing something better, faster, and more tailored to the partner’s experience.
Charles Kemp, Senior Manager Business Development
Instead of just walking partners through technical API docs, the team now provides a prototype link and says: “Here’s what this could look like in your app.” It’s immediately clearer, more actionable, and more collaborative.
Partners can click through the flow, share it internally, and use it as a blueprint for their own implementation.
Link to headingScaling with v0’s API
Next, the team is exploring how to generate these prototypes automatically. With v0’s Platform API, they’re testing ways to trigger a mockup based on inbound interest from partners, turning design generation into a programmatic flow.
Their long-term vision: create personalized, front-end mockups for all 8,000 Zapier integration partners. Built, modified, and versioned by anyone on the team, not just engineers or designers.
Get started with v0 today
To get started with v0 Enterprise, contact our team for a demo.
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Want to learn more about Powered by Zapier and the team’s developer tools? Visit https://zapier.com/developer-platform